Intrepid was co-founded by Chris Beselin (founding CEO of Lazada.vn) and Khang Chim (first National Sales Director of Lazada.vn). Together Chris and Khang have a combined experience of over 10 years within e-commerce, retail, and IT in Vietnam.

Since March 2012 the Vietnamese e-commerce market has exploded with the success of Lazada.vn, attracting large e-commerce giants competing for market share – Tiki.vn, Adayroi.vn, Sendo.vn, Shopee.vn, Robins.vn (previously Zalora.vn), and most recently Lotte.vn. As each e-commerce platform launched their marketplaces, tens of thousands of retailers flocked to these platforms in the hopes of sharing in the success of Lazada.vn and increasing their sales revenues. However, due to limited margins for small/medium businesses, extreme price competitiveness on each platform, and a lack of e-commerce knowledge and experience of most new e-retailers, the vast majority of these companies have struggled to realize their desired sales growth.

After evaluating the market, Chris and Khang set out to bridge the gap between the potential of these new e-retailers and the massive e-commerce platforms within Vietnam. Having built the machine that is the Lazada marketplace, Chris and Khang were ideally positioned to leverage their learnings and successes to help struggling e-retailers in Vietnam.

To provide world-class e-commerce service, you must have world-class staff. Chris and Khang understood that to build Intrepid, there was no substitute for the professionals who were instrumental in creating the Lazada platform. Intrepid is proud to boast the following 10 ex-Lazada alumni: founding CEO, first National Sales Director, Content Manager, Sales Manager, Marketing Team Lead, 4 Senior Key Account Managers, and a HR/admin executive. Creating the synergy between these tenured, experienced staff and our young, dynamic new additions has enabled Intrepid to find the right balance between wisdom and fearlessness to allow our company to assist our clients in redefining what is possible in e-commerce.