Account Manager (Livestream & Influencer Commerce - LABC)

Business Development

Proactively plan, identify, and approach both existing and potential clients to drive revenue growth.
Manage the full customer journey — from initial outreach, solution consultation, contract negotiation, campaign execution to reporting and post- campaign optimization.

Account & Campaign Management

Consolidate, prepare, and present regular and final campaign reports with actionable recommendations for future optimization.
Contribute to strategy development for selecting KOLs/KOCs/Influencers/Communities tailored to each campaign type (PR, livestream, affiliate, social media, etc.).
Work with internal teams to propose content plans, execution scripts, and platform distribution to ensure effective message delivery and optimized outcomes (buzz, engagement, sales…).
Allocate budgets and ensure delivery of committed media performance (KPIs).
Monitor and evaluate campaign performance across key metrics: communication (reach, engagement, buzz, etc.) and commercial impact (GMV, ROAS, orders, etc.).
Receive client briefs and collaborate with internal teams to develop, propose, and present campaign solutions that meet both communication and commercial objectives.
Act as the central liaison among clients, partners, and internal teams to ensure timely, accurate, and transparent communication throughout the campaign lifecycle.
Oversee detailed execution of campaign deliverables including content production, partner benefits, budget management, performance tracking, and issue resolution.
Manage external partners (KOLs, KOCs, MCNs), ensuring commitments, timelines, and quality standards are met; propose alternatives when necessary.

Paperwork Management

Track and ensure all campaign- related documentation with clients is accurate and complete.
Monitor and update client payment status in a timely manner.

Client & Partner Relations

Develop and implement client care policies to strengthen long- term relationships with customers and partners.

Solid understanding of social platforms is an advantage.
Effective communication and negotiation abilities.
Previous experience in a similar role at a Social Agency, Influencer Agency, or Digital Advertising Company.
Strong time and task management skills.
Proficient in Microsoft Office applications.
Strong knowledge of media, communications, and advertising.
Minimum of 5 years of relevant experience.
Excellent negotiation and problem- solving skills.
Experience using IT systems that support workflow (e.g., Influencer Management Dashboard).
Confident in presentation and public speaking.
Proven leadership skills with the ability to guide, mentor, and inspire team members.
Bachelor’s degree in Marketing (Digital Marketing is a plus), Business Administration, Economics, or Public Relations.

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Cập nhật gần nhất lúc: 2026-01-22 18:00:07