Assistant Brand Manager

Product Development – NPD Lead (~55%)

Collaborate with cross- functional teams (R&D, SCM, Sales, Finance, QA…) to deliver launches on time, within budget, and aligned with quality standards.
Partner with research agencies to uncover consumer insights, refine product concepts, and stay ahead of market trends.
Lead end- to- end new product development: from idea generation, concept validation, and R&D briefing to execution and launch.
Track post- launch performance and recommend adjustments or optimizations to maximize product success.

Brand Management (~30%)

Collaborate cross- functionally to resolve brand- related matters and ensure smooth execution.
Work closely with Sales and Trade teams to activate effective campaigns and drive brand growth.
Take on other tasks as assigned by the Brand Manager.
Manage brand P&L and ensure marketing spend is on track and efficient.
Conduct regular market visits to strengthen understanding of consumers and shopper behavior.
Analyze market data (Nielsen, Kantar, etc.) to evaluate performance and identify actionable opportunities.
Support the Brand Manager in rolling out the annual marketing plan across channels and touchpoints.

Internal Sales & Performance Analysis (~15%)

Consolidate and analyze internal sales data to assess product health and diagnose key growth drivers or gaps.
Align with Sales and Trade teams to support commercial strategies and deliver business targets.
Create clear reports and dashboards to monitor trends, SKU contribution and promotional impact.

Bachelor’s Degree in Marketing.
At least 01 years of experience in ABM roles / 04 years of marketing experience in FMCG companies, Foods/Beverages categories.
Good in brand management, cross- function management skills.
Ability to multi- tasks, take ownership, work independently in a fast- paced & dynamic environment.
Good in English.
Strengths in NPD operations, product launches, consumer insight.

Laptop, Chế độ bảo hiểm, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Phụ cấp thâm niên, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2026-04-03 13:05:02