Assistant Brand Manager (Fashion)

Responsibilities:
- Handle administrative tasks and other ad- hoc assignments as required.
- Brief and follow up on creative assets (campaigns, lookbooks, videos, content) to ensure consistency and effectiveness
- Collaborate cross- functionally with Product, VM, Web, Digital, PR, and Art teams… to ensure alignment with product priorities
- Develop monthly and quarterly communication plans aligned with revenue and category objectives
- Take ownership of product/category performance: track sales, stock levels, and inventory rotation; recommend product push strategies based on data
- Manage monthly and quarterly budget to ensure campaign’s KPIs
- Manage external partners (agencies, freelancers), including briefing, negotiation, and quality control
- Work on campaign ideas and concepts: contribute to key messages, creative direction, and ensure execution aligns with brand and business goals
- Monitor and analyze performance metrics (traffic, CVR, ASP, sell- through, etc.), and propose actionable improvements

Must have:
- Able to think in both data and creative directions (not purely executional)
- Good sense of branding, communication, and campaign storytelling
- Ability to interpret performance data and understand what’s driving the results
- At least 3 years experiences as Assistant Brand Manager, Brand Leader, fashion is plus
- Strong comfort working with numbers, Excel, and data tracking
- Detail- oriented, accountable, and capable of managing multiple workstreams effectively
- Candidates born 1996 – 2000 are preferred. Bachelor’s degree in Marketing or similar major
Nice to have
- Hands- on experience with performance marketing or working closely with ads/digital teams
- Experience in product/category management or merchandising, experience working with KOL/KOC, PR, or content production workflows.
- Experience in fashion, retail, or e- commerce environments
- Familiarity with reporting tools, dashboards, or data visualization
Benefits:
- Salary negotiable based on the candidate’s experience. Range salary: 19- 23 mil (gross)/month
- After successfully passing the probation period, employees will join Social Insurance, Health Insurance, unemployment Insurance in accordance with regulations
- 12 days of annual leave per year; year- end bonus based on the Company’s business performance and individual performance during the year.
- Monthly 40% employee discount voucher for Routine products.
- Participation in monthly internal engagement and team- building activities.
- 2 months probation period with 100% official salary applied.
Working time: Monday- Friday.
Working place: Routine U Space: 583 Su Van Hanh, Hoa Hung Ward, HCMC

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Phụ cấp thâm niên, Nghỉ phép năm

Cập nhật gần nhất lúc: 2026-04-02 20:00:04