Assistant Brand Marketing Staff

Brand management

Monitor and analyse Brand performance, Sales performance, Market requirements, then recommends appropriate actions for the marketing mix.
Make annual marketing plan, budget plan for each brand.
Assures the exploitation of the consumers’ predilection for both the products and brand promises creatively and effectively in order to increase market share, sales volume, revenue and profit.
Manage the assigned product portfolio. Recommend medium/long term brand strategies (including segmentation, positioning, targeting of the product and building brand equity).
Plan and responsible for the execution of integrated marketing communications (IMC):
Tracking the inventory and support the forecast plan.
Cooperate to the Import Dept. in customs clearance procedure.

- Coordinate with Event to run BTL activities (sampling event, brand activation, seminar, offline… in order to build brand equity (TOM brand awareness, loyalty, unique- strong- favourable brand associations & images)
- Compiling communication plan, creative brief, media brief and production; Coordinates with advertising agency, suppliers and internal resources to develop ATL (Print Ad, Online advertising, PR, outdoors…)
- Coordinate with designer to make materials for POSM, POP, Gifts…
- Plan and execute the consumer promotion on both TT and Online
New Product Development (NPD)

Research, evaluate and planning Marketing Strategy for launching new products.
Cooperate to Group, other departments to make the launching plan effectively.
Tracking, report and adjusting the launching plan of new products to assure the high effectiveness.

Market analysis; report

Analyse of changes and development trends of the market.
Analyse the business situation and marketing activities of the brand and competitors.
Understanding insights, behaviour, consumption trends of target customers
Evaluate market feedback; competitor&039;s marketing communication activities to suggest appropriate communication ideas for each campaign.

Perform other duties as assigned by manager.

- Using MS software such as Word, Excel, Power point, Outlook.
- Hard- working and ready to work in high pressure environment.
- English: Intermediate.
- Strong communication skills and team orientation.
- Have >2 years’ experience in Marketing as the same position (FMCG will be an advantage)
- Proactive and takes initiatives.
- Creative, passionate
- Good analytical skills

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2026-01-24 05:55:02