Brand & Corporate Social Responsibility Manager

About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long- term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
Job Description
Overview of the Role
Brand & Corporate Social Responsibility Manager is responsible for promoting the firm’s image internally (e.g., through newsletters and other communications) and/or externally (e.g., through print and broadcast media, special events, and/or analyst briefings). Directs or executes communications activities for the firm, setting and abiding by consistent communication policies, procedures, and planning processes. Main focus of issues management in the firm, providing advice to more senior management as appropriate.
Job Responsibilities
Brand Strategy & Management
• Lead and manage brand initiatives including locally developed campaigns, media partnerships, and brand collateral design and production to enhance UOB Vietnam’s brand visibility and awareness.
• Oversee the execution of Group- led brand campaigns, ensuring local adaptation aligns with market nuances and audience expectations.
• Collaborate with internal stakeholders and business units to provide brand guidance, review creative assets, and support media planning for marketing campaigns.
• Serve as the brand guardian, ensuring consistent application of brand identity across all touchpoints and adherence to corporate guidelines.
Campaign Planning & Execution
• Plan, implement, and manage end- to- end brand campaigns and activities to meet strategic objectives and brand KPIs (awareness, consideration, perception).
• Coordinate with creative and media agencies, production houses, and event partners to ensure timely and budget- compliant delivery of brand programs.
Communications & Content Development
• Support external communications efforts by working closely with PR, media relations, and social media teams to deliver integrated messaging and storytelling.
• Monitor media coverage and compile performance reports to provide insights and recommendations for future communications strategies.
• Develop compelling communications content across a range of formats—from short- form to long- form—tailored for different audiences and channels, ensuring clarity, consistency, and alignment with the brand’s tone and messaging.
CSR & Sponsorship Initiatives
• Assist in the planning and execution of CSR and art- related initiatives such as sponsorships, volunteer programs, and community engagement activities.
• Support the Brand & CSR team in cross- functional projects that promote UOB’s values and social impact.
Corporate Merchandising
• Oversee procurement, inventory management, and maintenance of corporate merchandise to ensure brand consistency and quality.

Performance Bonus
Staff Housing Loan Policy (Mortgage); Tenure Policy (Long- service award)
Annual Paid Leave
Healthcare Insurance Policy; Annual Health Check- Up Program

Cập nhật gần nhất lúc: 2026-04-08 13:00:03