Brand Executive (Medicine)

Main Responsibilities
Execute Brand and Partner Marketing Campaigns

Support the implementation of brand marketing and co- branding campaigns with pharmaceutical partners (Rx & OTC) across online and offline channels.
Monitor and consolidate campaign performance results (content engagement, in- store visibility, livestream impact, media reach, etc.).
Coordinate and develop content plans (social media, PR, digital assets, POSM, in- store activation, etc.) tailored to each campaign.

Content Management & Creative Development

Contribute ideas and concepts for communication activities specific to the pharmaceutical sector (e.g., symposiums, in- house training, health station activations, etc.).
Collaborate with the content team to develop medical, product- related, and public health content in compliance with pharmaceutical industry standards.

Cross- Functional & Partner Collaboration

Support the coordination and execution of professional events including symposiums, in- store activations, and co- branded livestreams with partners.
Work closely with internal teams such as Marketing, Retail Operations, Merchandising, and Medical to ensure cohesive campaign execution.

In- Store Marketing Execution Supervision

Assist in auditing compliance with brand and partner guidelines across pharmacy locations.
Monitor marketing activities at store level, including POSM placement, in- store branding, and market execution.

Support in Analysis & Reporting

Regularly update consumer insights, pharmaceutical market trends, and periodic campaign performance reports.
Propose marketing improvements based on data analysis and market feedback.

Bachelor’s degree in Marketing, Communications, Pharmacy, or related fields.
Proficient in Microsoft Office (Word, Excel, PowerPoint) and other data analysis tools.
Proactive, responsible, and eager to learn and grow.
Certificates in Digital Marketing, Brand Marketing, or Data Analysis are a plus.
Minimum 2 years of experience in Brand/Marketing, preferably in Pharmaceutical, FMCG, or Retail industries.
Intermediate proficiency in English.
Strong organizational and communication skills with the ability to manage multiple tasks simultaneously.
Ability to create engaging content while complying with pharmaceutical advertising regulations.

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Cập nhật gần nhất lúc: 2026-01-12 18:55:02