Brand manager

- Identifying the gaps in the market and develop new products and outstanding packagings to have a competitive edge in the market.
- Plan and execute Marketing programs & activities and evaluate the results of the campaigns in the year, ensuring to achieve the KPIs set according to the overall strategy.
- closely monitor the market pricing and develop a pricing strategy based on the companys directions
- Create programs and creative POSMs to have outstanding visibility in the market.
- Manage advertising companies/suppliers to ensure the results according to commitment and cost- effectiveness.
- Create & Manage the marketing calendar effectively within the approved budget

EDUCATION:
• University graduate or higher majoring in Economics, Business Administration, Marketing, or related majors.
EXPERIENCE
• Experienced in below the line and visibility executions
• Experienced in coordinating a working group to implement brand development projects & Marketing activities: communication program (ATL) and brand activation program (BTL), (new product development, research, market research, advertising, promotion, etc.).
• At least 5 years of experience working in a similar position in the field of Marketing in the confectionery/ Food/ FMCG industry.
KNOWLEDGE & SKILLS:
• Good planning, division of work & control skills.
• Analytical and decision- making skills.
• Knowledge in product & packaging development is an added value.
• Good presentation, negotiation, and communication skills.
• Understanding & proficiently implementing brand/marketing knowledge & skills.
OTHER REQUIREMENTS:
• Ability to withstand high pressure.
• Proficiency in the office computer.
• Enthusiastic and proactive spirit at work.
• Good communication in English.
WORK AREA
Pearl Plaza, 561A Dien Bien Phu St, Ward 25, Binh Thanh Dist, HCMC
BENEFITS

Insurance all kinds
by both Government and Voluntary (AON):

To ensure your health and wellbeing, you are offered various medical benefits of OPD & IPD. We got you covered.

Team building and Interaction.

Our company simply cannot function well without teams of people working together. That said, we provide numerous team- building activities and events for the team to nurture meaningful relationships between every individual.

Career Development

Every employee is an invaluable asset to any team; that&039;s why we want to help you grow. Level up your skills and expertise through our learning philosophy (70- 20- 10)

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Du lịch nước ngoài, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2026-03-30 12:25:03