Brand Manager

Perform monthly gathering, analysis, and reporting of consumer and trade data including sales volumes, market share, penetration/ distribution, stock- out, and inventory.
Identify and work- out relevant consumer and shopper insights
Run effectively Advertising and Consumer Promotion programs both in On & Off- trade channels
Analyze and monitor program efficiencies and effectiveness to ensure targets are achieved.
Assist Trade Team in developing Trade Framework Plan trade and as well as merchandising under the Brand Platform
Monitor and track brands market share & performance to identify risks & opportunities.
Lead the development and execution of integrated 360 degrees marketing campaigns of brands/ portfolio in charge using the most relevant and modern touchpoints. Experienced in Media Strategy is a plus
Work closely with the all- relevant Agencies and the Team for detailing, implementation and monitoring the campaigns and plans.
Lead development of new products/ brands

Competency in Microsoft applications including Word, Excel, using software of design is an advantage.
Candidates from strategy/ planning roles in creative advertising agencies with at least 2 years of experience at a mid- management level.
Education University/College degree in Marketing or equivalent training.
Candidates with experience in beverages or other premium/super- premium/luxury brands (e.g., hotels, casinos, cars, etc.) will also be considered.
English oral and written communication skills
1–2 years of experience as a Brand Manager in the alcoholic beverage industry (preferably with imported brands or MNCs).

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Cập nhật gần nhất lúc: 2026-03-31 00:25:02