Brand Manager – Ca Chep

JOB IDENTIFICATION
Department: Marketing
Direct Supervisor: Senior Manager – Power Brands
Work Location: Ho Chi Minh
Job Title: Brand Manager – Ca Chep
Direct Report: N/A
JOB SUMMARY
The Brand Manager will be responsible for the development of Ca Chep portfolio consumer activation and engagement strategies developed through formulation of brand strategy and planning. In addition they will be also responsibly for managing in conjunction with the marketing manager all consumer insight development projects.
The incumbent is accountable for building the brand equity and image of assigned brand(s), achieving market share gains, liaising closely with all relevant personnel to ensure the right execution of brand direction, and the successful implementation of all brand building activities within agreed budget and timing.
KEY ACCOUNTABILITIES
Brand strategy & marketing planning
Involvement in 3- year strategic planning, global brand positioning and activation platforms in relation with global & regional brand teams
Detail marketing action plan for implementation (quarterly base) with clear and actionable KPIs
Localized brand activation platforms development based on local market environment, consumer needs and appropriate translation of global brand positioning
Strategize, develop and implement brand strategies / plans to ensure execution is in line with agreed brand positioning, timeline and budget
Brand activities
Closely monitor agency performance KPIs and deliver annual appraisals
Work with Marketing Manager(s) to supervise and develop annual activation and engagement plan. Develop full year review, strategic direction and annual master plan for key brands to optimize resources.
Develop, implement and evaluate marketing programs for the brands with a strong focus on On- Trade activation, events, PR and key influencers in line with the brand plan / global brand direction
Support Sales Development
Supervise projects implementation on ground with effective evaluation system
Provide guidance to trade marketing on brand merchandising & promotion activities
Work closely with commercial & trade marketing teams to guide on the development of activities covering products, packages, merchandising and promotions; to accelerate the development of brands
Market Intelligence & Insights
Provide monthly analysis and commentary on key brand activities and performance to include review of depletion data
Act as the day to day manager of all consumer insight development initiatives.
Participate in market visits to formulate excellent sense of consumers and market
Leverage different resources (agencies, brand companies, sales teams) to collect market intelligence and competitive information to continuously provide insightful recommendations
Consumer A&P Management
Manage suppliers/vendors, PO, payments; sourcing and utilization of POS material
Monitor and control activation and engagement A&P spend to be in line with the agreed brand plan in cooperation with the finance team and assess ROI on A&P expenditures
Supervise and manage spending effectively through compliance of Standard Operating Procedures
Communication / Relationships
Develop a collaborative relationship with the trade marketing and sales team.
Manage creative / brand / advertising / research agencies in delivering quality and professional services
Be a team player and work closely and proactively with the commercial team, as well as other departments in Pernod Ricard
Build efficient network with opinion leaders (trade, media, influencers)
Manage efficient communication to get the best support internally and externally
Build effective working relationship with the global brand & regional marketing teams.

Premium Health Insurance for employee and family member
Competitive Salary Package
Dynamic and Fast Growing Company

Cập nhật gần nhất lúc: 2026-04-04 12:30:03