Brand Manager (Fashion)

Job summary:
We are looking for a passionate and driven Brand Manager to manage the full of our brand including Branding, Product, Visual Merchandising (VM), Sales (Business Growth).
Key responsibilities
Brand Building & Development
- Develop and manage brand concept, visual direction, and storytelling, ensuring strong positioning and differentiation.
- Conduct market research on competitors and consumer insights to enhance brand positioning.
- Work with the design team to develop visuals, lookbooks, and fashion campaigns aligned with the brand’s identity.
- Be responsible for implementing, managing and supervising in the Brand Management in order to enhance the Brand awareness and Brand loyalty as well as improve category sales performance which required by the Business Unit.
Brand Planning & Execution:
- Manage the brand’s marketing budget effectively to maximize ROI.
- Collaborate with the marketing team to execute integrated marketing campaigns across digital, offline, and influencer channels.
- Develop marketing plans and brand growth strategies for different phases.
- Monitor and analyze campaign performance, adjusting strategies to meet KPIs.
Portfolio Management & Product Strategy:
- Oversee the product development process from concept to launch, ensuring brand consistency and quality.
- Work closely with the product team to define collections, material selections, and trend directions.
P&L Management & Business Growth:
- Oversee brand revenue, profitability, and operational efficiency.
- Develop strategies to drive sales and expand the market.
- Monitor P&L performance and optimize pricing, promotions, and costs for sustainable growth.
Visual Merchandising
- Others tasks are assigned by Manager.
- Oversee Visual Merchandising guidelines, ensuring consistency and strong brand identity across all stores and touchpoints.

Requirement:
- Bachelor’s degree in Marketing, Business Administrator or related field
- At least 5 years of experiences as Brand Manager, Brand Management or similar roles, with backround Fashion is plus, or F&B category
- Proficient in Microsoft Office (Excel, PowerPoint, Word).
- Analytical mindset with the ability to interpret data and translate insights into action
- Able to work in a fast- paced, cross- functional environment.
- Strong interest in fashion, branding, and consumer behavior
- Creative mindset with a keen eye for visual branding and storytelling
Benefits:
- Competitive income (depending on experiences and qualification of candidates)
- Duration probation: 2 months, apply 100% package salary
- Working place: 583 Su Van Hanh, Hoa Hung Ward, Ho Chi Minh City.
- 12 days of leave/year
- Working time: Monday- Friday.
- Provided with equipment, tools for work.
- Working in dynamic and friendly environment with many opportunity
- After probation period, employee will join social insurance, health insurance and un employee insurance, personal health insurance

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2026-01-23 17:15:03