Brand Manager (Material Building - Project Segment)

** Marketing strategy:
- Propose and directly responsible for brand’s health, in- market performance, including volume growth, market share and profitability.
- Build and implement integrated marketing strategies for portfolio/brand annually and by brand campaign in alignment with marketing objective and contribution to business growth.
** Brand management:
- Analyze brand performance, market situation with macroeconomic impact and competitor’s movement about the brand to identify emerging segments, unmet customer needs and business issues to recommend proper action plans.
- Work closely with support functions to ensure smooth execution and delivery business objectives.
- Manage all aspect of brand and trade marketing to build brand awareness, growth purchase intent and lead to sales.
- Cost control to ensure all activities is within marketing budget and optimize ROI.
** Product management:
- Work closely with relevant function such as Regional MKT, RD&I, QA, Customer Service, Integrated Supply Chain to bring new product to live and successful.
- Monitor quality of current portfolio and conduct actions to fix if issues happen
- Work closely with Regional to develop new product that relevant with customer needs, including product concept, packaging adaptation and pricing strategy.
** Other:
- Support Head of Brand to executing new initiatives, Ad- hoc project within Business to improve productivity of the team.

Attractive bonus
Training opportunity
Premium healthcare for employee and family

Cập nhật gần nhất lúc: 2025-10-30 23:50:03