Brand Manager (Noodle)

Job Summary
Under the direction from Group Brand Manager will plan & execute all taks to achieve category growth metrics including but ot limited to Netsales, Market shares, profitability, awareness with smooth operation.
CJ Foods Vietnam is looking for a highly motivated and detail- oriented Brand Manager (Noodle) to join our team.
Key Responsibilities
Brand Strategic Planning (20%):

Analyze market situations, internal sales performance, consumer insights, market trends, competitors’ movements… to identify brand opportunities and issues, understand unmet needs for brand planning
Build Category short- term & long- term strategy with protfolio strategy, product roadmap, sales/share ambition and new launching strategies

Brand Activities Excellence (40%):

Lead packaging and product communication development in collaboration with design teams
Translate consumer insights into actionable marketing strategies and innovation opportunities
Develop and manage product launch plans, ensuring timely execution and market readiness
Work well with cross functions to drive sales and build brand
Monitor product performance post- launch and recommend adjustments as needed
Lead brand planning and execution, strong management for both ATL and BTL activities to ensure excellent execution
Management of marketing budgets within agreed targets
Lead cross functions (supply chain, purchasing, sales, trade marketing, manufacturing, R&D) to run the NPD process: sales forecasting, stock management, and sales movements... to ensure the launch&039;s success in Vietnam
Get closed to customers/ consumers via frequent market visits

Ensure Smooth Planning & Execution (30%)

Be able to work well with cross functions to drive sales and build the brand.
Follow up and control Marketing expenses.
Lead cross functions (supply chain, purchasing, sales, trade marketing) to run the NPD process: sales forecasting, stock management, and sales movements... to ensure the launch&039;s success in Vietnam.
Continuously check stock, promotion, marketing investment to ensure smooth operation
Management of PnL and marketing budgets within agreed targets.

Retain and develop team members (10%):

Retain talents
Coaching for team members

Education & Professional Background:

Bachelor Degree in Marketing, Business Administration, Economics or related major.

Experiences & Skills:

Strong at brand management, consumers understanding, creative & strategic knowledge
At least 3 year experiences at the same position, within FMCG industry is a big plus

Soft Skills:

Good communication skills both written and oral, presentation and negotiation skill
Ability to multi- task and be proactive & independent in a fast- paced, dynamic environment

Laptop, Chế độ bảo hiểm, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2026-04-02 12:40:02