Chief Marketing Officer (CMO)

About Us
We are a fast- growing international logistics and F&B company with operations in both Vietnam and the United States. Our team is young, ambitious, and heavily focused on digital marketing, brand building, and global expansion. We are looking for a CMO who can lead our Vietnam marketing team while also shaping marketing strategies for the U.S. market.
Key Responsibilities
Marketing Leadership
- Oversee content creation for YouTube, TikTok, Instagram, Facebook, and LinkedIn.
- Lead and manage the marketing team in Vietnam across all functions.
- Develop and execute marketing strategies for both Vietnam and USA markets.
- Manage brand awareness campaigns for logistics services and selected F&B products.
Digital, Brand & Influencer Marketing
- Develop storytelling for traditional and premium food products, focusing on heritage, quality, and authenticity (without direct product promotion).
- Plan and execute paid ads, social media growth, and collaborations.
- Identify customer profiles and create campaigns that resonate with U.S., Vietnam, and international audiences.
- Connect with influencers and KOLs; negotiate and manage influencer contracts.
- Build strong, consistent brand messaging across markets.
Cross- Border Market Expertise
- Knowledge of import/export marketing dynamics for F&B brands and logistics services.
- Understanding of consumer trends in markets with Southeast Asian culinary influence such as Thailand, Australia, UK, and others.
- Ability to adapt cultural messaging for international audiences.
- Experience positioning high- quality specialty food products for overseas markets.
Team Management
- Coordinate projects between media, design, operations, and executive teams
- Work closely with U.S. teams on messaging, campaigns, and customer acquisition.
- Recruit, train, and mentor the marketing team in Vietnam.
Schedule Flexibility
- Must be flexible to attend meetings during USA time zones when required.
- Ability to shift schedule occasionally to align with U.S. team meetings or urgent global marketing needs.

Experience working with influencers and managing influencer campaigns.
Cross- border marketing experience for Southeast Asian–related products is a plus.
Comfortable working across multiple time zones.
5+ years of experience in marketing leadership roles.
Excellent communication skills in both Vietnamese and English.
Strong portfolio in digital marketing (short- form videos, paid ads, brand building).
Experience in logistics, e- commerce, or F&B preferred.
Ability to work in a fast- paced, startup- style environment.

Compensation

Bonuses for Birthday, holidays and Tet (Lunar New Year) as per company regulations.
Allowances + Target bonus + Competitive commission structure.
From $2,500 USD / month & performance bonus
A youthful, relaxed, and equitable work environment.
Clear growth opportunities as we expand globally

How to Apply
Please send your CV, portfolio, and links to past marketing projects or social media work.

Cập nhật gần nhất lúc: 2026-01-17 06:25:03