Consumer Brand Specialist

Creative & IMC Execution
Manage campaign timelines, budgets, and performance across individual channels as well as the overall campaign.
Collaborate with the internal Creative Studio team, agencies, and production partners to execute all creative deliverables such as Key Visuals, TVCs, social assets, digital banners, and OOH.
Develop detailed integrated marketing communication (IMC) plans, coordinating between internal channels (Performance, Social, LCM, Internal Comms) and external partners (OOH, PR, Media, Tiktok, etc.).
Ensure creativity, brand consistency, and output quality in accordance with Brand Guidelines.
Partnership Development & Experiment Projects
Monitor results, draw learnings, and propose new directions to optimize effectiveness and cost efficiency.
Plan and implement brand partnership activities with strategic partners such as other brands, businesses, communities, and universities.
Initiate and execute new marketing experiment projects (co- branding, barter, on- ground activation, etc.) to enhance brand awareness and affinity.
Campaign Management & Evaluation
Coordinate Brand Health Check, Consumer Survey, and Post- Campaign Review to gain user insights and apply learnings to future optimization.
Track, consolidate, and evaluate campaign performance through brand and media metrics.
Cross- Function Collaboration
Connect and synchronize brand campaign activities with other initiatives to optimize resources and costs.
Work closely with cross- functional teams to ensure overall alignment and efficiency.

Strong understanding of IMC planning, media landscape, media booking, and creative production processes.
Fast, practical thinker who enjoys experimenting and measuring outcomes.
Experience or practical understanding of the real estate market is an advantage.
Minimum of 3 years of experience in Brand, Partnership, or Activation roles with proven experience in executing large- scale brand campaigns or brand collaboration projects.
Excellent communication, negotiation, and partner management skills.
Logical and systematic mindset with clear brand image orientation, attention to detail, and results- driven approach.
Strong multitasking skills and ability to collaborate effectively with cross- functional teams.
Formally trained in Marketing, Communications, or Journalism with strong strategic marketing thinking and content direction aligned with brand objectives.
Possess a “can- do” spirit, good self- management, persistence, and resilience toward goals.

Multi- directional career development across all levels.
Holistic rewards package covering your financial, physical & mental health.
Hybrid flexible working that focuses on outcomes over hours.
Inclusive benefits like equal paternity leave, supporting all employees in work- life balance.

Cập nhật gần nhất lúc: 2026-01-25 02:10:03