Copywriter (Mid/Senior)

Job description:

Collaborate closely with Creative, Strategy and Account teams to deliver integrated communication ideas.
Craft compelling brand narratives that balance strategic thinking, storytelling, and creativity.
Responsible for developing PR- led content, articles, and social content across multiple brands and categories.
Act as a key content lead for Real Estate clients (primary focus) while supporting other industries and campaigns.

Key Responsibilities:

Develop PR articles, brand storytelling, and editorial content.
Conduct research on market trends, culture, consumer insights, and media landscape.
Adapt writing style across industries, audiences, and brand voices.
Produce social media content aligned with PR and campaign strategies.
Lead content development for Real Estate brands, including market storytelling and investment narratives.
Manage timelines and deliver high- quality content under deadlines
Support creative ideation and campaign concept development.
Ensure consistency of messaging across PR, social, and integrated channels.

Qualifications:

Ability to translate complex information into engaging and accessible content.
Ability to work across multiple categories (FMCG, tech, automobile, etc.).
Strong experience in PR writing and long- form content.
Fluent Vietnamese writing; professional English writing skills preferred.
Excellent storytelling, research, and editorial structuring skills.
Demonstrated experience working on Real Estate brands.
3–6+ years experience in Copywriting / PR Content / Editorial roles.
Strong understanding of media trends, digital platforms, and content formats.

Soft Skill Requirements:

Passion for ideas, storytelling, and impactful communication.
Strong ownership and accountability.
Collaborative team player.
Curious, culturally aware, and trend- sensitive.
Strategic and concept- driven mindset.

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Cập nhật gần nhất lúc: 2026-03-02 07:10:02