Creative Lead

Key Purpose of the Job:
The Creative Team Lead is responsible for driving the creative vision and delivering high impact, on brand assets across channels. This role translates business and marketing objectives into compelling concepts and campaigns, manages a multidisciplinary creative team (design, motion, video, copy), and ensures work is delivered on brief, on time, and optimized for performance.
Key Areas of Responsibility:
- Creative strategy & Concepting

Develop clear creative territories, messaging hierarchy, and visual systems for each initiative.
Under the direction of the Head of Marketing, define creative visuals in relevance to the organization’s branding goals and always keep the branding guidelines updated
Partner with Brand Managers to convert briefs into single minded propositions and creative platforms.
Own creative strategy aligned with brand positioning, product priorities, and campaign goals.
Lead ideation for integrated campaigns across digital, social, CRM, website, OOH, POSM, and events…

- Creative planning, Production and Quality control

Participate to cross- department marketing needs gathering sessions, and capture the creative requirements for each month
Under the direction of the Head of Marketing, work closely with Brand Managers, the Content Lead to produce creative content, including graphic designs, photo shooting, video shooting, editing, freebies, sales kits, ...
Anticipate for ad- hoc requests during the month
Coordinate the execution of the content production sessions, including video and photo shooting sessions
Plan for the monthly creative calendar and storyboard while coordinating with all departments requiring creative content
Ensure consistency across touchpoints (visual identity, tone, accessibility, localization).
Review/approve work at concept, first draft, and final stages with actionable feedback.
Oversee end to end production of assets: static design, motion graphics, video, photo, HTML5, landing page layouts, and campaign toolkits.

- Other design development

Under the direction of the Head of Marketing, work closely with the Construction Project Manager and Direct Marketing Manager to prepare designs and mock- ups for booths production, events preparation, centers renovation, and/or interior decoration projects

- Team Management

Ensure that the Cinematography Specialist is maintaining the shooting equipment and the studio responsively
Ensure that projects are delivered with high quality on time and schedule
Supervise and oversee the performance of the creative team and ensure compliance to the brand guidelines
Under the direction of Head of Marketing, prepare creative briefs and provide training and coaching for the design team
Assist the Head of Marketing in the day- to- day operations

While the above includes a description of the essential functions of the position, other duties may be assigned. This job description is subject to change at the discretion of management.

Required Competencies

Ability to work under pressure and a tight schedule
Data informed mindset; comfortable using insights for creatives
Ability to produce quality- contents and videos to support Branding and Communication
Good working attitude
Ability to brief, critique, and elevate work; balances brand craft with performance
Excellent project management, prioritization, and stakeholder communication
Expert in visual communication, art direction, typography, motion sensibility, and storytelling
Strong creative leadership with portfolio demonstrating integrated campaigns and platform native work
Ability to manage individually, team scheduling and deliver project on time

Qualification and Experience Required

Undergraduate or Postgraduate Qualifications in Creative, Design and Cinematography
Fluent in English
More than 5 years of experience in Creative, Design and Cinematography

Laptop, Chế độ bảo hiểm, Chăm sóc sức khỏe, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2026-03-31 10:25:03