CRM OPERATIONS MANAGER (FMCG)

Role:
A critical role within the organization, reporting directly to the Head of CRM and working closely with Marketing, Commercial Excellence, IT, Procurement and external vendors to deliver campaign / program solutions that drive positive business outcomes. The role includes project and stakeholder management, prioritization, technology application and implementation, vendor management, performance management and tracking / reporting.
Responsibilities:
• Liaise with Brand teams, and other related parties on program setup, execution and operational reporting/analyses.
• Schedule campaign WIP meetings and circulate follow- up actions.
• Auditing/Identification and optimization of campaign strategies and other factors impacting program performance. Identification of trends, issues, gaps and performance improvement opportunities across all CRM programs on a continuous basis.
• Create and update internal CRM Operations procedure documents as needed.
• Daily operations management duties include supervising campaign execution and resolving campaign operational issues.
• Provide strategic guidance and recommendations on increasing NU and sales for the brands
• Support strategic campaign planning activities including working with the Operations Manager for both Pediatrics & Adults and CRM Manager Analytics to identify key performance metrics to track, required resources and systems integrations required and development of end- to- end project plans.
• Operational process design and implementation Target Operating Model. Working with the IT team and external vendors to source and implement the most appropriate technological solution for the business initiative.
• Manage and resolving campaign operational issues.

Performance Bonus

Cập nhật gần nhất lúc: 2025-11-05 02:25:03