CRM Team Leader

About the role:
The CRM Team Leader is a strategic leader responsible for designing and executing data- driven marketing strategies across the entire customer lifecycle. This role bridges the gap between high- level business objectives and operational excellence, overseeing marketing budgets, distribution channel strategies, and the robust maintenance of the customer database to drive sustainable growth.
Responsibilities:

Develop sales incentive policies to boost sales. Support sales team to achieve overall Company goals.
Work closely with the marketing team to ensure that messages and campaigns are accurately targeted according to customer data.
Propose and deploy software, update new technologies applied in Customer Service work.
Other tasks as assigned by the manager.
Monitor CRM team activities, including goal setting, performance assessment and skills development. Coordinate with other departments such as Sales, IT and Data Analysis to ensure information synchronization and operational efficiency.
Manage customer database, ensure accuracy and compliance with information security laws.
Build and operate SOP, Callcenter and improve staff skills. Measure customer metrics and analyze business performance. Deep understanding of customers...to improve service quality.
Evaluate the effectiveness of CRM strategies and programs through tracking KPIs and ROI. Implement periodic reports on CRM effectiveness and provide insights to the manager
Implement a CRM strategy based on customer data and analytics to increase customer engagement and loyalty. Develop customer loyalty programs and customer engagement activities.
Maintain customer relationships. Update and improve processes related to customer service and after- sales support. Resolve customer service related issues.
Deploy and report periodically after each Marketing activity of each sales channel. Ensure Marketing activities are monitored, controlled and reported on time.

Job requirements:

Strong supervisory and leadership skills.
Minimum of 3 years of CRM experience. Especially the F&B and Retail industries.
Excellent interpersonal and customer service skills.
Priority candidates with backgrounds in the luxury brands industry.
Effective time management skills and the ability to multitask.
Have excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
Fluent in spoken & written English.
Outstanding communication skills to provide direction and feedback for the creative and analytical components of the marketing department.
Strong analytical and problem- solving skills.
Bachelor’s degree in business, marketing, or a related field.

Full benefits.
The opportunity to experience high- end service.
Competitive salary.
13th month salary, ceremony, Tet.

Cập nhật gần nhất lúc: 2026-05-07 12:45:03