Customer Relationship Manager

The company is currently at a
critical market entry stage
, preparing for its
first official brand launch
. At this phase,
Customer Relationship Management
is positioned as a strategic pillar to develop a strong base of
loyal and high- value customers
, while supporting sustainable retail performance and long- term brand equity.

Build, lead, and develop high- performing CRM, customer service, and VIP relationship teams.
Establish and oversee customer service and after- sales experience in line with luxury service standards.
Location: Thu Duc, Ho Chi Minh City
Define and own the CRM strategy aligned with luxury brand positioning and long- term business objectives.
Design and manage the end- to- end customer journey across all customer segments, including new, loyal, and VIP clients.
Develop and manage: Membership and loyalty programs Clienteling and VIP engagement initiatives
Partner closely with Retail, Sales, Brand, and Marketing teams to: Increase repeat purchase rate and average transaction value Convert CRM initiatives into tangible retail performance
Lead the implementation and optimization of CRM systems, customer data platforms, and analytics to support retail, sales, and clienteling activities.
Monitor and report CRM performance metrics, including CLV, retention, repeat purchase, and CRM- driven revenue.

Strong understanding of luxury customer behavior, service standards, and personalization.
Commercial mindset with experience linking CRM strategies to retail and revenue performance.
Proven track record in building CRM, loyalty, or clienteling programs from scratch.
10+ years of experience in Customer Relationship Management, Customer Experience, Retail, or premium service environments.
Strong leadership, stakeholder management, and communication skills.
Fluent in English.
At least 3–5 years in senior leadership roles.

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2026-03-31 01:45:03