Digital Marketing Executive

Mission

- Drive Online Growth: Translate brand marketing strategies into effective e- commerce channel strategies for strategic partners, accelerating online channel growth result in market share gain.

- Delivers disruptive Merchandising Creatives that aligned with Brand Strategy.

- Optimize consumer acquisition touchpoints pre- purchase, during purchase and post- purchase

- Deploy Campaign Activation: Oversee seamless campaign deployment with clear, measurable KPIs.
Main Tasks & Responsibilities
- Champions the Kotex Online Brand plan for strategic platforms eg TiktokShop, Shopee including Campaign Ecom framework, e- campaign Local Thematic Ideation, campaign assortment strategy, GWPs, activation plan in key channel’s building blocks.

- Develops a clear activation plan with clear building block that can deliver “from content to commerce” (Brand Live, Brand Video, Affiliate Live, Affiliate Video, Flash Sales/ Product Showcases)

- Preserve Brand Consistency: Ensure all e- merchandising and content initiatives reflect brand essence and objectives

- Develop Shopper- Centric Plans: Collaborate to convey product marketing strategies into innovative, shopper- oriented e- commerce activation plans that in line with the overall marketing framework and Ecom channel priorities.

- Develops strong GWPs Plan for shopper’s activation with optimal budget.

- Bachelor degree of Marketing, Business Administration or related field
- Experience at E- commerce platforms would be preferable
- Quick learner and not afraid of challenges
- From 2 years experience in similar roles
- Good English communication
- Proactive, agile, flexible with business mindset

Laptop, Chế độ bảo hiểm, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo

Cập nhật gần nhất lúc: 2026-04-10 00:55:03