Director of Sales / Giám đốc Kinh doanh (based in Ho Chi Minh City)

The Role

To be entrepreneurial and to think beyond the boundaries is expected and not requested
Have the responsibility to ensure the safety and health at work and follow the Accor policy.
To take the time to get to know the guests and residents, and to be committed to service excellence
To strategically manage the total sales efforts within the hotel & the area sales office to pro- actively generate revenue.
To develop, implement, maximize, monitor and evaluate objectives, strategies and activities of the sales function, so as to secure new accounts and develop these accounts into profitable business for the hotel, thereby achieving and exceeding forecasted revenue figures in Rooms and Food & Beverage.
To provide service that is sincere, warm and enthusiastic, ensuring the guests’/residents’ satisfaction
To interact and communicate effectively with Rooms, Food & Beverage and Reservations departments to ensure residents and guests receive high levels of service
Key Deliverables and Responsibilities

Planning & Organizing:
Plans and manages sales efforts/activities with sister hotels under the supervision of the Corporate Sales Team as required.
Review and monitor departmental work schedules, oversee that departmental payroll is in line with budgets.
Conduct interviews for candidates in the department in conjunction with Human Resources and prepare job descriptions
Develop and implement business plan and sales strategy that ensure attainment of company sales goals and profitability.
Adhere to and monitor departmental operating expenses as per departmental budget and forecast.
Co- ordination with Regional Sales Office
Preparation of the annual Sales budget taking into consideration Market mix, average room rate, yield and Occupancy levels.
Operations:
To have a complete understanding of and to adhere to Mövenpick Hotels & Resorts policy relating to Fire, Hygiene, Health and Safety.
To develop, implement, maximize, monitor and evaluate objectives, strategies and activities of the sales functions, so as to secure new and repeat business for the hotel.
To ensure that all sales contracts follow the established hotel policies and procedures and are based and sound commercial judgment. To ensure that an accurate database is maintained for all term contracts and that this database is communicated to the Finance Department.
To lead daily sales briefings and monthly employee meetings
Conduct and participate in Revenue meeting, weekly strategic sales meeting and monthly management meeting.
Identifies prospective accounts and establishes goals for Key Accounts by analyzing historical data and other statistical information and also by conducting accounts interviews and preparing customer action plans.
To drive the performance of the sales team members, including completion of performance appraisals, coaching counselling and performance management in conjunction with Human Resources
Actively review guest comments and feedback, communicate this with the team members and implement procedures to enhance guest satisfaction
To have a good understanding of contribution margins for each product results and work with respective heads of departments to maximize operating results
To obtain and maintain an awareness of community, business, political and social factors which may affect the hotel’s financial objectives.
Finalize rates structure and strategy through competitive data review and demand analysis.
Actively participate in guest events when requested.
To lead and support employees in the achievement of financial, operational and service delivery targets via effective organizational policy and procedural development and appropriate employee training activities
Have full knowledge of all products and services provided by the property and in the local area
Adhere to company credit policies to ensure all expected revenues are secured
To attend major travel, trade and corporate functions to network and promote the hotel.
Initiate and develop long term relationships with leading tour operators, OTA’s market managers, corporate key accounts to ensure a healthy market share and penetration for the property.
To explore new markets and potential accounts for follow up by the sales team.
Maintain a keen sense of market intelligence of trends and competition in order to provide market leading perspectives, emerging trends, tools and techniques to develop and promote the property.
On a monthly basis, confirm that travel agents’ commissions are paid promptly.
Maintain a consistent focus on improving the overall flow of sales operations, seeking ways to maximize and improve the operation through productivity management and energy savings programs
To ensure that the room and conference space inventories are reviewed bi- monthly and strategies are formulated to fill low occupancy periods at least 2 months ahead.
Train and develop the Sales and Reservations teams in the departmental operating standards
Foster a winning, solution- oriented work environment, motivating and engaging employees to continuously deliver the best possible service and to provide feedback and suggestions
To ensure a consistently high standard of grooming is followed and by self and team
To entertain and ensure that Sales Team entertains potential and current customers based on business priorities.
To set the performance targets for each sales team member
To ensure a high level of exposure for the hotel through direct sales solicitation, telephone contact and written communication.
Identify, source & develop business opportunities and negotiate contracts with potential partners from both corporate & leisure markets.
Administration:
To ensure that an efficient and accurate filing system, both manual as well as electronically is maintained at all times.
To review the employee schedule and annual leave plan to ensure the correct allocation of resources to foster employee productivity and satisfaction
Attends the hotel’s monthly Sales, Rooms Division and Credit meeting.
Prepares weekly Call Reports and provides details to the General Manager.
Establishes and maintains a Monthly Report to include the summary of the past activities, prospects and trends, and analysis of competitor’s sales and promotion efforts, forecast for all sales activities & production/conversion figures.
Ensures that the GDS’s and other Electronic Distribution Systems are up- dated on regular basis.
To maintain complete and supported records of all sales agreements, contract and quotes for the hotel
Ensures that all incoming correspondence (inquiries, requests, offers, confirmations, etc.) are replied to promptly.
To make a minimum of 5- 7 personal sales calls per day and 10 telephone sales calls per day
Involvement in establishing the Price Policy together with the hotel’s management.
Is familiar with all sales related company documentation, especially the relevant Operational Standards Manual (OSM)

Strong commercial acumen with the ability to make data- driven decisions and manage P&L performance
Demonstrated leadership capability, with experience in coaching, performance management, and building high- performing teams
Proven track record in driving revenue and delivering against aggressive targets in a dynamic hospitality environment
High level of resilience, adaptability, and accountability under pressure, with a results- oriented mindset
Excellent negotiation, influencing, and stakeholder management skills across diverse markets and partners

Top- tier service charge and 100% salary during the probation period.
Opportunity to grow within your property and across the world.
Develop your talent through Accor’s learning programs.
Employee benefit card offering discounted rates at Accor hotels worldwide.
Shuttle bus for candidates in Nha Trang and fuel allowance for those in Cam Ranh and Cam Lam.
Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.
Competitive salary and service charge based on experience and ability.
Offer accommodation and meals for candidates from other provinces.
7 insurance coverage from the first day of probation.
Full benefits under labor laws.

Cập nhật gần nhất lúc: 2026-04-21 18:00:06