Employer Branding Team Leader

JOB SUMMARY

The Employer Branding Team Leader is responsible for developing and executing strategies that strengthen the company’s employer brand to attract, engage, and retain top talent. This role leads employer branding initiatives, including recruitment marketing campaigns, content development, and strategic partnerships. The position ensures consistent brand messaging across all channels and collaborates closely with HR and business stakeholders to position the company as an employer of choice.

MAIN ROLES & RESPONSIBILITIES
Employer Branding Strategy & Leadership

Develop and implement a comprehensive employer branding strategy aligned with business and HR objectives.
Lead and manage the employer branding team, including coaching, performance management, and development.
Collaborate with HR, Marketing, Communications, and Business Leaders to ensure consistent employer brand messaging.

Employer Brand Management

Monitor employer brand perception internally and externally and recommend improvement initiatives.
Ensure employer branding consistency across all communication channels (career website, social media, recruitment platforms, internal communication channels, and recruitment events).
Define, refine, and communicate the company’s Employee Value Proposition (EVP).

Talent Attraction & Recruitment Campaigns

Design and execute digital and offline recruitment marketing campaigns targeting key talent segments.
Build and maintain partnerships with universities, professional organizations, and external agencies to strengthen talent pipelines.
Oversee the development of employer branding content such as videos, employee stories, blogs, and social media posts.

Employee Engagement & Advocacy

Coordinate initiatives that improve candidate and employee experience throughout the talent lifecycle.
Collaborate with internal communications to enhance employee engagement initiatives.
Develop employee advocacy programs to encourage employees to promote the company authentically.

Analytics & Performance Tracking

Measure and analyze employer branding effectiveness through key metrics (e.g., application rates, candidate quality, referral rates, social engagement, employer rankings).
Prepare regular reports and provide insights and recommendations to management for continuous improvement.

Other Responsibilities

Perform other tasks as assigned by the Line Manager.

Education & Knowledge

Bachelor’s degree in Marketing, Communications, Human Resources, Business Administration, or a related field.

Experience

At least 2 years of experience in leadership or team management.
Minimum 5 years of experience in Employer Branding, Recruitment Marketing, or Corporate Communications.

Skills & Abilities

Data- driven mindset with the ability to evaluate campaign performance and optimize strategies.
Creative, proactive, and passionate about building a strong employer brand and company culture.
Strong knowledge of digital marketing, social media platforms, and branding strategies.
Excellent communication, storytelling, and project management skills.

Other Characteristics

Analytical and problem- solving skills
Strategic thinking
Creativity and innovation mindset
Strong interpersonal and presentation skills
Leadership and team management capability
Strong stakeholder management

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Cập nhật gần nhất lúc: 2026-03-30 19:20:02