Influence Marketing Executive

About the Role:
Vulcan Labs is one of the largest global mobile app publishers, shaping the next generation of AI- powered applications for users around the world.
As an Influencer Marketing Executive at Vulcan Labs, you will work with KOLs, KOCs, and UGC creators to promote our mobile applications through authentic, social- first content. You will source creators, guide them with simple briefs and ideas, and ensure their content highlights our app features in a clear and engaging way.
The role focuses on creator management, UGC coordination, trend understanding, and AI- supported workflows.
Responsibilities:
Influencer Collaboration

Brief creators on app features, key messages, and content requirements.
Track posting schedules and ensure timely delivery.
Identify, evaluate, and onboard KOLs/KOCs/creators cross- social platforms.
Ensure deliverables meet quality, accuracy, and brand tone.
Manage content from concept → script → draft → review → final.
Negotiate deliverables, pricing, and usage rights.

Influencer Expansion

Build long- term relationships with creators, managers, and agencies.
Coordinate with the Marketing team for boosting creator videos (Spark Ads, whitelisting, etc.).
Grow and diversify the creator database (nano ~ macro, UGC creators, niche communities).
Explore new sources: talent agencies, micro communities, student groups, niche interest creators.
Stay updated on rising creators and new formats on TikTok/IG.

UGC Production

Work with UGC creators to produce raw assets usable for ads, organic social, and app promotion.
Source UGC creators who can deliver scalable, repeatable content.
Review and refine UGC to ensure relevance, clarity, and app accuracy.

Creative Support & Direction

Suggest storylines based on app features, user problems, and current trends.
Collaborate with internal creative teams to repurpose creator content.
Ensure creative direction fits the app’s communication style and objectives.
Provide creators with ideas, hooks, angles, scripts, and references.

Be able to explain new features clearly to creators.
Understand the app’s onboarding flow, main use cases, and target users.
Translate product insights into simple benefit- driven messaging for content.

Performance Tracking & Optimization

Use performance data to suggest new creative directions or creator types.
Ensure tracking links, whitelisting permissions, and usage rights are set correctly.
Identify influencers with high potential for paid amplification.
Work with Marketing teams to align tracking (UTMs, dashboards, reporting).
Track KPIs: reach, engagement, CPM, CPI, conversions.

Research & Insights

Provide insights and recommendations to sharpen strategy and creative ideas.
Monitor TikTok/IG trends, audio trends, creator behaviors, formats.
Study competitor influencer activities in the app market.

Operations & Coordination

Prepare weekly/monthly reports on creator output and learnings.
Collaborate with Product, Marketing, Creative teams to ensure consistent messaging.
Handle contracts, paperwork, and payment workflows.
Maintain the influencer database and update performance logs.

Experience & Background

2- 3+ years experience in working with KOLs/KOCs/creators, especially on TikTok and Instagram.
Familiarity with mobile apps, digital marketing, or social media ecosystems.
Experience coordinating multiple creators or campaigns at the same time.
Experience building and growing a pool of influencers through different channels.
Basic understanding of influencer contract terms, usage rights, and deliverables.

Skills

Understanding of social trends and creator culture on TikTok/IG.
Strong communication skills- able to brief, negotiate, and manage creators professionally.
Ability to multitask and handle fast- paced workflows.
Basic data literacy- able to read performance results and highlight insights.
Creative thinking- able to come up with hooks, angles, and simple content ideas.
Organized and detail- oriented in managing timelines, deliverables, and creator databases.

Tools & Technical

Comfortable with simple content tools (CapCut, Canva, mobile video tools).
Bonus: experience with Spark Ads, whitelisting, or collaboration with Marketing teams.
Able to use tracking links (UTM), basic reporting dashboards, or spreadsheets.
Familiarity with TikTok, Instagram, YouTube, and creator tools.

AI & Digital Literacy

Comfortable using AI tools for: creator research, scriptwriting & ideation, content review, summarizing insights.
Ability to use AI to optimize briefs, automate repetitive tasks, or analyze content trends is nice to have.

Mindset

Comfortable with fast testing, iteration, and improving based on feedback.
Ownership mindset- able to see creativity from idea → production → publish → analyze.
Collaborative, positive, and able to work smoothly with cross- functional teams.
Proactive, curious, and adaptable with a strong willingness to learn.
Ownership mindset- able to take responsibility from sourcing → briefing → delivery → analysis.
Comfortable experimenting with new formats and creators.

OTHER BENEFITS: We have so many events such as company trips, team building, birthday party, year- end party
BEING A GREAT CULTURE: You will participate in the development team of top chart applications globally at a cool office with young and friendly talents with a global approach.
SALARY & BONUS: Additionally to the 13th- month salary, you will have an attractive remuneration package including bonuses based on the KPI and hot rewards for each project. Salary review occurs twice annually based on performance and contribution.
NO BARRIERS: You are independent to give ideas and design innovative products to serve millions of global users and products will stand on top of technological trends.
CHALLENGE YOURSELF: You have an opportunity to work with cutting- edge technology: Virtual Reality, Augmented Reality, Artificial Intelligence and challenge your career path with the meaning of “ Go Big or Go Home”.

Cập nhật gần nhất lúc: 2026-02-08 03:05:02