Intergrated Marketing Communication Specialist

Support the planning, creation, and execution of SkyJoy (B2C) and GalaxyJoy (Corporate) brand communication activities to strengthen brand awareness, consistency, and emotional connection across all touchpoints (social, PR, partner channels, in- app ecosystem).
Act as a Brand Storyteller & Communication Coordinator, responsible for ensuring brand alignment, message clarity, and effective communication during both regular and crisis situations.

Brand Communication & IMC Coordination (45%)

Work with agencies or production vendors when needed to execute creative and media deliverables.
Manage SkyJoy’s brand voice, tone, and message consistency across all internal and external touchpoints.
Build and execute brand communication and IMC (Integrated Marketing Communication) plans by quarter.
Develop communication briefs and creative concepts for key campaigns (e.g., SkyJoy x Vietjet, Co- Branded Card launches, SkyPoints awareness).
Collaborate with Campaign & Product Marketing teams to ensure every campaign carries a unified narrative.

Content & Social Media Management (15%)

Track engagement data, analyze insights, and recommend improvements.
Ensure brand identity, message, and tone consistency across all posts.
Plan monthly content calendars for SkyJoy’s social media platforms (Facebook, TikTok, LinkedIn, Zalo OA, etc.).
Write or co- develop captions, articles, and short- form video scripts consistent with brand tone.

PR & Partnership Communication (15%)

Support PR activations and events related to brand or loyalty programs.
Track and summarize media coverage and brand sentiment reports.
Collaborate with partners (Vietjet, VPBank, Katinat, LynkID, etc.) to align co- branding messages.
Plan and coordinate press releases, advertorials, and partnership communication pieces.

Crisis & Issue Management (10%)

Monitor public sentiment, social trends, and potential brand risks.
Work with the Head of Growth & Marketing and Legal/Agency teams to prepare holding statements, FAQs, and internal Q&A during sensitive situations.
Document crisis handling processes and propose long- term improvements.
Coordinate internal communication across teams (Product, Growth, Partnership, Legal) to ensure a unified response.

Media Branding (10%)

Develop communication angles and creative key assets to drive brand visibility across media channels.
Work with media agencies, Product Marketing, and Content teams to brief brand messaging and creative directions for campaigns.
Track share- of- voice, media exposure, and brand lift metrics with media partners.
Support media planning for brand awareness objectives.

Media Performance Support (5%)

Provide communication input for performance campaigns to ensure message consistency and brand alignment.
Coordinate A/B testing of messaging with the Growth team to enhance performance without compromising brand perception.
Review and optimize ad assets (copy, tagline, static/video formats) to improve CTR/CVR while maintaining brand voice.

Other Tasks as Assigned (~5%)

Perform additional duties, cross- functional projects, or urgent tasks as assigned by the Head of Growth & Marketing or Leadership Team, including but not limited to:
Coordinating with media, agencies, or external vendors
Assisting in special marketing or partnership projects
Supporting internal communication or CSR activities

KPIs:

Brand Consistency: 100% assets comply with brand guideline
Crisis Response: 100% issue handled within ≤24h, no long- term negative sentiment
Collaboration: ≥ 90% “effective communication” feedback from internal teams
Content & Social: ≥ ~ posts/month, engagement rate ≥ benchmark
PR & Coverage: ≥ 10- 20 PR articles/quarter or equivalent exposure

COMPETENCIES:

Brand Thinking: Deep understanding of brand positioning, tone of voice, and storytelling
Crisis Management: Calm, strategic, and accurate in handling sensitive communication.
Creative Sense: Able to translate insights into emotional, relevant brand messages.
Communication Skill: Excellent writing and interpersonal communication in both Vietnamese & English.
Planning & Coordination: Strong time management and multi- tasking ability across projects.

QUALIFICATIONS & SKILLS:

Experience in lifestyle, fintech, or loyalty ecosystem is a plus.
4–5 years of experience in brand communication, PR, or creative agency roles.
Familiar with Google Workspace, Notion, Canva, Meta Business Suite.
Good English communication and writing skills.
Bachelor’s degree in Marketing, Communication, Journalism, or related fields.

BENEFITS:

15 days of annual leave.
Probation period salary is 100% of the official salary.
Provision of work equipment (Macbook/ Laptop, mouse, monitor, etc.).
Comprehensive health and accident insurance.
Competitive salary package (Base salary and performance bonuses).
A creative and modern working environment.

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2026-04-02 13:35:02