Key Account Manager (Smallbox Channel)

Key Responsibilities
The Key Account Manager (Smallbox Channel) is a full- time, on- site role based in the Ho Chi Minh
City Metropolitan Area, responsible for managing and growing key accounts within the Smallbox
teams to ensure strong in- store execution and achievement of commercial objectives.
channel in the FMCG industry.
will lead business planning, analyze market and shopper insights, and work closely with internal
The Role
Job Description – Key Account Manager (Smallbox Channel)
This role focuses on building strong, long- term partnerships with Smallbox customers, driving
sustainable sales growth, and delivering channel- specific strategies. The Key Account Manager
• Develop and maintain strategic relationships with key Smallbox accounts, including
wholesalers, distributors, and key independent retailers.
• Build and execute channel- specific business plans to drive sales growth, distribution,
assortment, and visibility within the Smallbox channel.
• Analyze FMCG market dynamics, shopper behavior, and sales performance to identify
growth opportunities and optimize pricing, promotions, and product mix.
• Lead commercial negotiations with customers, including trade terms, promotions, and
joint business plans.
• Ensure excellence in execution at store level by working closely with field sales,
merchandising, and operations teams.
• Collaborate closely with Smallbox SKAM, Logistics, and cross- functional teams to ensure
product availability, service level achievement, POSM readiness, and successful campaign
execution.
• Manage trade plan, investment and promotion budgets effectively, monitor ROI, and
ensure all spending aligns with approved business objectives and customer agreements.
• Monitor account performance, track KPIs, and provide regular business reviews and
forecasts.
• Coordinate day- to- day customer service activities, promptly addressing issues and
ensuring high customer satisfaction.
• Collaborate cross- functionally with Marketing, Supply Chain, Finance, and Sales &
Operation teams to deliver aligned commercial objectives.
Qualifications & Requirements
• Strong Key Account Management experience, with proven ability to manage and grow
high- value customers.
• High learning agility, collaborative approach, growth- oriented mindset, proactive,
• In- depth knowledge of Minimart operations and channel development
• Strong commercial planning background with analytical and strategic thinking
wnership- driven attitude.
• Solid business planning and analytical skills, with the ability to translate data into
actionable strategies.
• Ability to work independently and collaboratively in a fast- paced FMCG environment.
• Minimum 3 years of experience in Sales, Trade Marketing, Key Account or related
• Excellent communication, negotiation, and stakeholder management skills
functions; experience in FMCG and Smallbox/Modern Trade is a strong advantage.
• Bachelor’s degree in Business Administration, Marketing, or a related field is preferred.
Benefits:
• Empowerment and ownership in daily responsibilities, with opportunities to directly contribute to the growth of the Smallbox channel.
• Annual leave entitlement and public holiday benefits in compliance with labor regulations.
• Clear career development opportunities, with training and capability- building programs in Key Account Management, Commercial Excellence, and Channel Strategy.
• Health and accident insurance coverage (subject to company policy).
• Participation in employee engagement activities, learning initiatives, and professional development programs organized by the company.
• Competitive compensation package, including a base salary and performance- based incentives (KPI/Target- based bonuses).
• A dynamic and professional working environment with direct exposure to leading FMCG clients and an extensive nationwide distribution network.
• Full participation in mandatory social insurance, health insurance, and unemployment insurance in accordance with Vietnamese labor laws.

Cập nhật gần nhất lúc: 2026-07-06 17:35:02