Marketing & Business Development Coordinator (KOL/KOC)

About Us
We are a fast- growing makeup brand operating in Vietnam and Southeast Asia, specializing in color cosmetics. We collaborate closely with KOLs, KOCs, agencies, and media partners to deliver high- impact influencer and digital marketing campaigns aligned with our brand positioning.
We are looking for a Marketing & Business Development Coordinator (KOL/KOC) who can handle both Marketing and KOL/KOC Business Development scopes, with strong experience in influencer marketing, content coordination, and a solid understanding of social media trends in the beauty industry.
Key Responsibilities
Marketing & Content Coordination
· Work closely with Content, BD, and PR teams to ensure consistent messaging across campaigns.
· Use performance data to optimize content direction, script structure, and creator selection for future campaigns.
· Write or refine video scripts aligned with campaign objectives, brand tone, and makeup usage requirements.
· Coordinate content production with KOLs (style/vibe) and internal teams to ensure content is on- brief, on- brand, and on- trend.
· Review, provide feedback, and quality- check content before posting, focusing on visual quality, storytelling, and makeup demonstration accuracy.
· Develop content ideas and short- form video concepts for TikTok, Instagram Reels, and similar platforms, mainly for KOL/KOC content.
· Track and analyze content performance (views, engagement, content effectiveness).
· Stay updated on makeup trends, TikTok trends, and Gen Z content styles, and proactively propose effective social media content approaches.
Business Development & KOL Partnerships
· Lead cost negotiation, collaboration terms, and content scope with KOLs/KOCs.
· Act as the main point of contact between KOLs, agencies, and internal teams.
· Leverage and expand existing beauty KOL/KOC networks.
· Proactively source, build, and maintain long- term relationships with KOLs/KOCs, especially in the makeup & beauty category.
· Manage KOL contracts, deliverables, timelines, and budgets.

Requirements
· Strong interest and knowledge in makeup & beauty products.
· Good understanding of TikTok, Instagram, and Gen Z communication styles.
· Solid understanding of the Vietnam KOL/KOC market.
· Proactive, responsible, hardworking, and professional attitude.
· Ability to work independently and manage multiple campaigns.
· Good English communication skills.
· Ability to conceptualize short- form video content and write engaging scripts.
· Minimum 2–3 years of experience in Influencer Marketing, Marketing, or Content- related roles.
· Makeup/beauty brands background is a strong advantage.
· Basic video editing skills are a plus.
· Data- oriented mindset, able to use content performance metrics to improve quality.
Benefits
· Annual leave and others benefit (if have) according to Vietnamese labor law.
· Dynamic, young, and professional working environment.
· Opportunities for professional training and skill development.
· Company- provided working laptop.
· 2 free company products per month after probation.
· 2- month probation, social insurance applied after probation.
· Competitive salary from VND 18,000,000, based on experience.
Working location: 10th Floor, Diamond Plaza, 34 Le Duan Street, Ben Nghe Ward, District 1, Ho Chi Minh City.
Working hours: Monday to Friday, 9:00 – 18:00.

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2026-01-21 05:45:03