Marketing Manager

As we continue our rapid growth trajectory, we&039;re seeking a visionary Marketing Manager (DTC e- Commerce Business) to lead our marketing efforts and drive us towards these goals.
About PATI GroupPATI is a fast- growing E- commerce business specializing in dietary supplements, achieving a remarkable 500% increase in sales within just one year in the United States market.
We&039;re on a mission to become the leading dietary supplement company in Vietnam by 2026, offering innovative and high- quality products that inspire our customers to optimize their physical, mental, and intellectual potential.
Job Summary
Are you ready to take the lead in scaling a high- potential e- commerce brand to the next level?
PATI Group is looking for a Marketing Manager to spearhead our Direct- to- Consumer (DTC) growth across the Men’s Health and Women’s Health collections. In this high- impact role, you’ll take full ownership of end- to- end DTC performance, and be the strategic driver behind our ambitious goal of reaching $50M in annual revenue within the next 2–3 years.
This is a unique opportunity for a data- driven, results- oriented marketer who thrives in a fast- paced, growth- focused environment and is ready to make a real difference.
Core Responsibilities

Product Launch Success: Work cross functionally with different stakeholders to prepare for product launch, optimization, and scale.
Agencies Management: Manage performance agencies (Email, Google Ads, Amazon) to drive growth.
Team Growth: Collaborate with Marketing Operations team of 2- 3 to drive DTC growth by 2025.

Must- Have Requirements

Experience: Minimum 10 years of hands- on experience in DTC e- commerce marketing with a proven track record in performance growth.
Website & Landing Page Execution:
Technical Skills: Hands- on experience with Meta Ads, Google Ads, Email Marketing, TikTok Ads, and CRO tools.
Candidate Type: Plug- and- Play candidate only; no room for "potential" candidates with no practical experience.
Candidate must be willing and able to build landing pages & configure website on your own.
Familiar with Shopify & landing page builders like: Gempage, Replo, PageFly.
Solid grasp of budget planning and allocation- able to manage around 1 billion VND/month efficiently.
Must be comfortable with performance analysis; good mental math is a plus.
Demonstrate strong action- oriented thinking (HOW) and strategic thinking (WHY) in decision- making.

Behavioral Competencies

Integrity: The No. 1 required quality.
Mentorship: Ability to lead by example and develop junior team members into high performers.
Listening Skills: Ability to make others feel heard and valued during discussions and team interactions.
Data- Driven Decision- Making: Ability to make unemotional, logic- based decisions, while leading with authenticity and empathy.
Alignment with our core values and behaviors. Read more about our culture at our website
Psychological Understanding: Understanding how performance creatives work for each ad platform.
Discipline: High level of discipline with zero tolerance for undisciplined behavior.

Nice- to- Have Requirements

Regional Experience: Experience with U.S. or EU e- commerce markets.
Growth Experience: Experience working in hyper- growth environments or startups scaling from Series A to Series C.
Technical Skills: Experience with Klaviyo and marketing automation tools.

Income: Competitive salary per month + incentive based on performance (negotiate).
Performance Bonuses:
Annual Bonus: This can be up to 10 months of salary, based on performance measured by net profit, SOP, and adherence to cultural key behaviors.
Equity Offer: Potential to transition into a Head of Media / Marketing Director role with an equity offer.
Monthly Bonus: If the team achieves a $1M net profit target, bonuses of $1K- $3K are paid monthly.

Cập nhật gần nhất lúc: 2025-11-11 02:05:03