Marketing Manager

This is a key leadership role, reporting directly to the CEO, with the opportunity to shape the company’s marketing vision and expand its footprint in the Vietnamese fintech market.
We offer flexible work options — you can work fully remotely or from one of our offices in Ho Chi Minh City, Hanoi, or Da Nang.
For international candidates, full relocation support for you and your family is available.
We are looking for an experienced Marketing Manager/ Chief Marketing Officer (CMO) to lead marketing strategy and execution for our Payday Loan (PDL) product in Vietnam. The CMO will be responsible for developing, implementing, and optimizing data- driven marketing initiatives that drive customer acquisition, retention, and overall business growth.
Key Responsibilities
Marketing Strategy & Leadership

Lead a high- performing marketing team across digital, product, and communications verticals.
Define and manage the brand positioning, communication strategy, and performance marketing roadmap.
Develop and execute comprehensive marketing strategies aligned with the company’s business goals and growth targets.

Customer Acquisition & Growth

Drive user acquisition through multi- channel performance marketing (Google, Facebook, TikTok, SEO, affiliates, etc.).
Manage marketing budgets efficiently with strong ROI focus.
Collaborate with the product team to enhance conversion rates and customer lifetime value.

Market Analysis & Insights

Utilize data and analytics to make informed, results- oriented decisions.
Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.

Brand & Communications

Oversee PR, partnerships, and influencer strategies to strengthen brand awareness.
Ensure consistent brand messaging across all customer touchpoints.

Team & Leadership

Foster collaboration between marketing, product, and business development teams to achieve shared goals.
Build and mentor a world- class marketing team.

Qualifications

Strong understanding of Vietnamese market trends and consumer behavior (experience in SEA region is a plus).
Fluent English (both written and spoken) is required; Vietnamese is a plus.
Proven track record in scaling customer acquisition and retention through digital marketing channels.
Minimum 3+ years of experience in marketing leadership roles, preferably in fintech or digital lending (PDL).
Excellent analytical, strategic, and leadership skills.

Key Skills

Strong leadership and communication skills.
Expertise in digital marketing and performance analytics.
Strategic marketing and growth mindset.
Ability to thrive in a fast- paced, international environment.
Creativity combined with data- driven decision- making.

Full relocation support for you and your family is available.
Competitive salary depending on capability and experience.
Professional and dynamic working environment with career growth opportunities.
15 days of annual leave.
Flexible work options — you can work fully remotely or from one of our offices in Ho Chi Minh City, Hanoi, or Da Nang.
13th- month salary.

Cập nhật gần nhất lúc: 2025-11-05 00:50:02