Marketing Manager

WHAT YOU WILL BE DOING:

Set strategy, provide direction, and manage KPIs for multiple marketing functions: SEO & website performance (on- page & off- page), content marketing, social media, email campaigns, and lead management/qualification. Ensure teams execute campaigns effectively and report on key metrics while you focus on strategic adjustments and overall performance evaluation.

Strategic Planning & Market Intelligence
Delegate responsibilities effectively while maintaining accountability and quality standards​
Coordinate with external agencies, vendors, and freelancers as needed​
Set clear goals, expectations, and KPIs for team members aligned with overall marketing objectives​
Facilitate cross- functional collaboration with sales, product, and customer success teams
Build, mentor, and manage a high- performing marketing team with diverse skill sets including digital marketing specialists, content creators, designers, and marketing coordinators​
Conduct regular performance reviews, provide constructive feedback, and create professional development plans​
Foster a collaborative, innovative, and results- driven team culture​

Conduct market research, competitive analysis, and industry trend monitoring to inform marketing strategies​
Develop annual and quarterly marketing plans with clear objectives, strategies, tactics, and success metrics​
Stay current with B2B marketing trends, emerging technologies, and best practices in the outsourcing industry​
Test and implement innovative marketing approaches while managing risk​
Collaborate with sales leadership to ensure tight alignment between marketing and sales goals​
Present marketing performance, insights, and recommendations to executive leadership​
Paid Advertising Management (Google Ads & LinkedIn Ads)

Plan, execute, and optimize paid advertising campaigns across Google Ads and LinkedIn Ads platforms​
Strategic Oversight of Core Marketing Functions
Implement account- based marketing (ABM) tactics using LinkedIn&039;s advanced targeting capabilities by job title, industry, company size, and seniority​
Develop full- funnel advertising strategies that address awareness, consideration, and conversion stages​
Leverage retargeting and remarketing strategies across platforms to nurture prospects through the buyer journey​
Monitor campaign performance metrics and provide regular reporting on CPL, CAC, and ROI​
Coordinate cross- platform strategies utilizing Google&039;s search intent with LinkedIn&039;s professional targeting​
Manage bid strategies, budget allocation, and pacing to optimize return on ad spend (ROAS)​
Create and test ad creatives, copy variations, and landing page experiences to maximize conversion rates​

Team Leadership & Management

WHAT WE ARE LOOKING FOR:

Education:

Bachelor&039;s degree in Marketing, Business Administration, Communications, or related field (Required)​
MBA or Master&039;s degree in Marketing or Business preferred​
Experience:

Proven track record of developing and executing successful multi- channel marketing strategies​
3- 5+ years in marketing leadership or management roles​
Experience in the outsourcing, BPO, technology services, or professional services industry preferred​
Demonstrated experience managing marketing budgets
7- 10+ years of progressive marketing experience in B2B environments​
Technical Skills:

Marketing Automation: Hands- on experience with marketing automation platforms (HubSpot, Marketo, Pardot) and CRM systems (Salesforce, Zoho)​
Analytics & Data Analysis: Strong analytical skills with proficiency in Google Analytics, marketing attribution tools, and data visualization platforms​
Digital Marketing: Proficiency in Google Ads, LinkedIn Ads, social media advertising, and display advertising​
Content Marketing: Expertise in content strategy, creation, and distribution across multiple formats and channels​
SEO & Website Optimization: Advanced knowledge of on- page, off- page, and technical SEO; experience with SEO tools (SEMrush, Ahrefs, Moz); understanding of Core Web Vitals and page speed optimization​
Email Marketing: Experience with email marketing platforms and best practices for B2B email campaigns​
Project Management: Familiarity with project management tools (Asana, Trello, Monday.com) and agile marketing methodologies

WHAT WE OFFER:

We treat people fairly and with dignity, keeping a healthy perspective about life and work and fostering a positive and enjoyable work environment with appealing benefits as below:

An English- speaking environment
An open- space office, a cafeteria, and a range of modern equipment
Social insurance and healthcare insurance upon Vietnam Labor Code
Other allowances from referrals and special occasions (weddings, seniority, and new- born baby)
A competitive monthly salary based on your ability
A variety of training courses for your career development
Annual salary review
An open culture that spurs creativity, innovation, and inclusivity
PTI insurance package, and annual health check
13th month Tet bonus & bi- annual performance bonus
Diverse activities to foster relationships, including company trips, year- end party, employees&039; birthdays
Attractive employee awards
14 Annual leaves + 2 Sick leaves

Cập nhật gần nhất lúc: 2025-10-25 05:10:02