Marketing Manager

CRM Management

Monitor membership application and onboarding processes, optimising strategies for maximum performance.
Maintain the accuracy and cleanliness of the member database. Oversee data capture, enrichment and compliance with PDPD and data protection standards.
Develop and implement CRM strategies to improve member retention, satisfaction and engagement. Ensure any use of automated communications is with a personal approach.
Ensure integration and alignment with the website and app and any other platforms or tools (e.g. WhatsApp) used where the club features.
Own and manage the club&039;s CRM platform to ensure effective segmentation, personalisation and communications performance.
Use analytics to track member behaviour, preferences and engagement to inform tailored communications and team training.

Marketing strategy and Execution

Drive brand awareness and member engagement through partnerships and content marketing.
Create and manage multi- channel marketing campaigns (email, digital, social, print) to support events, member communications and brand awareness.
Collaborate with internal teams to develop a marketing calendar that aligns with the club’s goals, member interests and seasonal programming.

Membership Engagement and Communications

Develop a consistent tone of voice and messaging aligned with the club’s identity and values.
Design and deliver compelling member communications.
Analyse feedback to continuously improve member experience, engagement and communications.

Performance Tracking and Reporting

Provide insights and recommendations based on CRM data and marketing analytics.
Use tools such as Google Analytics, CRM dashboards, and email platforms.
Monitor and report on member communications, engagement metrics, and ROI.

CRM and database management experience.
3+ years’ experience in marketing, CRM or Database Management.
Understanding of luxury brand positioning.
Strong copywriting and communication skills with an eye for detail and brand tone.
Strong analytical mindset and skills with performance analytic tools.

Working in a professional international environment
Social insurance
13th month salary bonus, holiday bonus, business performance bonus
Annual health check- up
Negotiable income

Cập nhật gần nhất lúc: 2025-11-29 01:55:02