Marketing Team Leader (K-BEAUTY)

Key Responsibilities
Marketing Strategy & Leadership

Lead integrated Marketing campaigns.
Develop short- term and long- term Marketing strategies aligned with business objectives and K- Beauty market trends.
Analyze market trends, consumer insights, and competitors.

2. Branding & Communication

Build and maintain a strong and consistent brand identity across all channels.
Define brand positioning, messaging, and creative direction.
Oversee branding and new product launch campaigns.

3. Influencer Marketing / KOL – KOC

Develop and execute Influencer Marketing strategies.
Negotiate collaborations and evaluate campaign performance.
Establish and maintain strong relationships with KOLs, KOCs, influencers, and beauty creators.

4. SNS Marketing

Monitor and optimize engagement and conversion metrics.
Manage and grow SNS channels (Facebook, Instagram, TikTok, YouTube, etc.).
Define content strategies and publishing plans.

5. Mega Live / Livestream Marketing

Oversee and manage Mega Live / Livestream campaigns across social and e- commerce platforms.
Coordinate with E- commerce and Sales teams to maximize live performance.
Plan livestream strategies, KOL/KOC participation, and content execution.

6. Budget Management & Performance

Develop and manage Marketing budgets (monthly/quarterly/annually).
Track KPIs, ROI, and overall Marketing efficiency.
Optimize Marketing expenses for maximum effectiveness.

7. Team Management

Set goals, coach team members, and conduct performance evaluations.
Collaborate cross- functionally to ensure aligned execution.
Build, lead, and develop a high- performing Marketing team.

Strong expertise in Branding, Influencer Marketing, SNS Marketing, KOL/KOC ecosystem, and Mega Live.
Bachelor’s degree in Marketing, Business, Communications, or related fields.
Experience in K- Beauty, cosmetics, or beauty FMCG is required.
Proven experience in Marketing budget management and strategic planning.
Established network with KOLs, KOCs, and influencers.
Minimum 5–7 years of Marketing experience, including 2–3 years in a senior leadership role.
Proficiency in English or Korean is a strong advantage.

Full participation in Social, Health, and Unemployment Insurance as required by law
Complimentary use of Korean beauty products according to company policy
Lunch and parking allowance
Free tea, coffee, and snacks at the office
Annual health check- up

Cập nhật gần nhất lúc: 2025-12-16 19:25:02