Mattress Brand Manager

The Vispring Brand Manager will be responsible for executing the 2025 strategy to position Vispring as Vietnam’s premier luxury sleep brand. This individual will oversee brand building, sales enablement, marketing initiatives, and operational execution to drive revenue growth, strategic partnerships, and customer satisfaction. The ideal candidate is a performance- oriented luxury brand marketer with strong leadership, organizational, and communication skills.

Organize and maintain all brand working files and marketing assets per company standards.
Sales & Customer Enablement
Ensure accurate, on- time, and on- budget delivery of all Vispring orders, working with logistics and customer service teams.
Drive awareness and sales of Vispring through digital, PR, showroom, and partnership channels.
Showroom Experience & Handover Process
Facilitate monthly brand manager + management meetings to track progress across all strategic goals.
Develop cross- sell programs combining Vispring with Italian luxury bedding and other EUDS brands.
Monitor sales performance and ensure alignment with the annual revenue goal of 20 billion VND.
Prepare monthly performance reports, including KPI tracking, campaign ROI, sales feedback, and issue logs.
Key Responsibilities
Lead the rollout of the 2025 Vispring brand strategy in Vietnam, ensuring alignment with EUDS’ overall positioning.
Operational Excellence & Reporting
Create and lead a quarterly training program for sales consultants focused on product knowledge, sleep advisory, and client experience.
Develop and update all sales collateral; ensure the sales team is fully equipped to represent the Vispring brand.
Enhance the Vispring in- showroom experience to highlight customization, natural materials, and the Diamond Majesty.
Create and execute KOL and micro- influencer collaborations aligned with brand identity.
Strategic Execution & Brand Development
Refine the customer handover process to ensure it is luxurious, professional, and memorable.

Qualifications
Proven ability to drive sales results through marketing and strategic collaboration
Experience working with influencers, PR agencies, and premium product campaigns
Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred
Fluent in English and Vietnamese (spoken and written)
Minimum 5 years of experience in luxury brand management, retail, or premium home/lifestyle categories
Highly organized, proactive, and detail- oriented with strong interpersonal skills

Competitive compensation package with performance incentives
Dynamic work environment with access to top- tier partners, designers, and clients
What We Offer
Opportunity to lead a globally respected brand’s entry into a growing luxury market

Cập nhật gần nhất lúc: 2026-01-22 08:40:03