Performance Marketing Executive

Role Description
This role is responsible for executing and optimizing paid media campaigns with a strong focus on unit economics, cost efficiency, and scalable growth. The ideal candidate is not only capable of managing campaigns, but also understands how to make data- driven decisions that directly impact business profitability.
We are looking for a Performance Marketing Executive to drive user acquisition and revenue growth for Bonboncar across both web and mobile app platforms.
Key Responsibilities
Paid Media Execution

Plan, execute, and optimize paid acquisition campaigns across:
TikTok Ads
Ensure campaigns are aligned with business objectives and growth targets
Google Ads (Search, Performance Max, UAC)
Meta Ads (Conversion, App Install)
Apple Search Ads

Performance Optimization & Analysis

Monitor and optimize campaign performance based on:
Analyze full- funnel performance.
Contribution margin
Cost per acquisition (CPA)
Return on ad spend (ROAS)
Identify inefficiencies and implement optimization strategies across channels
Cost per booking

Scaling & Experimentation

Scale high- performing campaigns while maintaining efficiency targets
Design and execute structured A/B tests across:
Creatives (ad formats, messaging, hooks)
Continuously test new channels, strategies, and growth opportunities
Audience segments
Landing pages / app flows

Data, Tracking & Reporting

Track performance using tools such as:
Prepare regular performance reports and provide actionable insights
Ads platform dashboards
Google Analytics 4 (GA4)
Ensure tracking accuracy and consistency across platforms
Firebase, AirBridge, Appsflyer, Adjust,....

Cross- functional Collaboration
Work closely with:

Product / Tech team to improve conversion funnel and tracking
Creative / Content team to develop high- performing ad creatives

Provide recommendations to improve:

Landing page performance
App user journey

Key Metrics / KPIs

Campaign- level profitability
Booking volume / revenue contribution
Contribution Margin (%)

Cập nhật gần nhất lúc: 2026-04-04 13:00:03