R&D PRODUCT CLAIMS (FMCG Non food)

• Lead content creation for KBS (Knowledge Based Selling) to be landed onto the market
• Develop and substantiate the product claims & communications within local regulatory frameworks
• Be champion of competitor intelligence on potential competitor moves and provide guidance as R&D points of view on competitor claims.
Responsibilities:
• Manage end- to- end product claims processes including claim substantiation, documentation, and validation in compliance with the local regulatory and the internal claim guidelines.
• Monitor competitor products and analyze competitive claims to identify gaps and opportunities
• Manage the competitive challenges & defenses and consumer complaints that work closely with legal, regulatory, R&D and marketing teams.
• Participating in KBS event as R&D representative
• Translate science information and consumer insight into product claims and demos to maximize the impact of technology opportunities for the business
• Collaborate with marketing, R&D, legal and regulatory teams to align product messaging and claims
• Partnership with external institutes and university for product testing
• Provide the robust data for technical measurement, consumer research to support FDA registration, and Censorship submission
• Create and generate KBS focusing Social first to maximize the product story and technology impact to support the launch and market activation
• Design and conduct the completion of claim associated product testing- Appraisal lab test, Sensory test, delivering on time and embeded the project workplan

Cập nhật gần nhất lúc: 2025-11-19 05:05:03