Chain Listing & Key Account Management
• Lead Key account Manager as a subordinate and drive product listing negotiations with all big pharmacy chains:
An Khang Pharmacy
Pharmacity
Long Châu Pharmacy
Trung Son Pharma
• Negotiate commercial terms, trade margins, listing fees, promotional agreements, and annual contracts.
• Develop strong relationships with Head Office buyers and category managers.
• Monitor stock availability, sell- out data, and replenishment planning.
• Ensure timely product onboarding and expansion across chain outlets nationwide.
• Secure visibility programs, in- store promotions, and display agreements.
Sales & Marketing Achievement
• Achieve regional sales targets (value and volume).
• Organize and monitor all marketing activities according to action plan & strategy designed by marketing team.
• Drive sell- in and sell- out performance across chains and IDPs.
• Ensure optimal territory coverage and call planning inline to SFE management.
• Develop regional sales strategies aligned with national objectives.
Team Leadership & Field Execution
• Conduct field visits and business reviews.
• Manage 3 Teams of North, South and Mekong lead by ASM
• Develop succession planning and talent development within the team.
• Coach and manage a team internally and supports for better performance.
• Drive high- performance culture and accountability.
• Ensure proper execution of trade promotions and track KPIs including coverage, productivity, and call quality.
Independent Pharmacy (IDP) & Small Chain Development
• Strengthen distributor collaboration to ensure coverage and stock availability.
• Expand business through independent pharmacies (IDPs) and local pharmacy chains across Vietnam.
• Supports product launches, promotions and in chain marketing activities in coordination with the marketing/medical affairs.
• Execute chain- specific, IDPs promotional campaigns and drive the team for effective campaign execution in across Vietnam.
Business Planning & Market Analysis
• Analyze chain performance (sell- in, sell- out, ROI).
• Identify new growth opportunities in ED, Gastro, Pain, and ARV segments.
• Provide regular sales forecasts and business reviews.
• Monitor competitor listing status, pricing, and promotional activities.
Compliance & Governance
• Ensure all activities follow company SOPs and Vietnam MOH regulations.
• Report to Country Manager (direct) and Business Unit Head (dotted).
• Maintain OTX promotion standards in the OTC market.
