Sales & Marketing Manager

Department: Sales & Marketing
Key Responsibilities
We are seeking an experienced and strategic Sales & Marketing Manager to lead revenue growth, brand positioning, and market expansion for our company travel services. This role combines sales leadership and marketing execution, driving both B2B partnerships and B2C customer acquisition in the Vietnam and international travel markets.
Job Summary
Job Title: Sales & Marketing Manager (Hotels & Travel Services)
Location: Vietnam (Hue City)
Reports to: Director
Sales Strategy & Revenue Growth

Develop and execute sales strategies to achieve revenue targets
Lead and manage B2B sales channels:
Property partners
Negotiate contracts and close high- value deals
Others
Travel agencies
Tour operators
Identify new market opportunities (domestic & international)
Corporate clients

Marketing Strategy & Brand Management

Develop and implement integrated marketing strategies:
Oversee content, campaigns, and promotional activities
Build and strengthen brand positioning in the travel market
Offline marketing (events, roadshows, partnerships)
Digital marketing (social media, SEO, SEM, ads)

Team Leadership & Management

Lead and manage Sales and Marketing teams
Set KPIs, targets, and performance plans
Train, coach, and develop team members
Foster a high- performance, results- driven culture

Digital & Performance Marketing

Oversee all digital channels:
Website, SEO, and content marketing
Paid ads (Google, Meta, TikTok)
Email marketing and CRM campaigns
Monitor campaign performance and optimize ROI
Drive online bookings and lead generation

Partnerships & Business Development

Build strategic partnerships with:
Hotels, resorts, airlines and other B2B service providers
Expand distribution channels and collaborations
Influencers / KOLs
Tourism boards and organizations

Market Research & Competitive Analysis

Analyze industry trends in Vietnam tourism
Monitor competitors’ pricing, products, and campaigns
Identify customer insights to refine strategy

Budgeting & Reporting

Manage sales and marketing budgets effectively
Track performance metrics and KPIs:
Revenue growth
Report directly to senior management
Lead generation & conversion rates
Customer acquisition cost (CAC)
ROI on campaigns

Requirements
Education & Experience

Bachelor’s degree in Marketing, Business, Tourism, or related field
4–7+ years of experience in:
Minimum 3–5 years in a managerial or leadership role
Travel agency / tour operator / hotel industry

Skills & Competencies

Deep understanding of Vietnam tourism market
Strategic thinking with data- driven decision- making
Proven track record in sales growth and marketing success
Excellent negotiation and communication skills
Expertise in digital marketing and performance marketing
Strong leadership and team management skills

Language Requirements

Strong English communication skills
Fluent in Vietnamese (required)
Additional languages (Chinese, Korean, etc.) are a plus

Key Performance Indicators (KPIs)

Team performance and target achievement
Number of new partnerships/accounts
ROI on marketing campaigns
Market share expansion
Lead generation & conversion rates
Total revenue and sales growth

Benefits

Commission/incentives based on revenue targets
Competitive salary + performance bonuses
Career advancement opportunities
Travel opportunities (FAM trips, industry events)
Health insurance and benefits as per Vietnam labor law

Preferred Candidate Profile

Passionate about tourism and customer experience
Strategic thinker with strong execution ability
Well- connected in Vietnam’s travel and hospitality industry
Highly motivated, results- driven, and adaptable

Cập nhật gần nhất lúc: 2026-04-10 20:05:02