Senior Ad Optimization Specialist

Role objective

To drive client success by developing and executing performance media strategies across key platforms. This role is responsible for managing daily campaign operations, analyzing KPIs, and implementing data- driven optimizations to maximize performance, while collaborating with clients and internal teams to deliver results.

Key responsibilities

Collaborate with clients and internal teams, delivering regular performance reports and actionable recommendations to ensure project success.
Manage day- to- day operations of advertising accounts across platforms including TikTok, Meta (Facebook/Instagram), Google Ads, and Twitter (X).
Analyze campaign performance against core KPIs (CPI, CPA, ROAS); use insights from audience and creative data to implement data- driven optimizations.
Develop and execute performance- driven media strategies, selecting optimal ad formats and placements to achieve client goals.

Results- oriented with excellent problem- solving and execution skills. Proven ability to communicate effectively and collaborate with clients and cross- functional teams.
Strong analytical skills with the ability to quickly identify performance issues, interpret key metrics (CPI, ROAS, etc.), and propose effective solutions.
Hands- on experience with performance advertising on major social platforms (TikTok, Meta, Google, Twitter, etc.), including knowledge of best practices for optimization.
2- 3+ years of experience in performance marketing; prior experience at a 4A agency is a plus.
Full professional proficiency in English is required. Proficiency in Chinese is a strong plus.

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2026-01-12 18:55:02