Senior Advertising Specialist

Mission
To lead the digital advertising performance for a fast- growing EU based company expanding its operations to Da Nang, Vietnam. You’ll manage, scale, and optimize paid media campaigns across Google, Meta, TikTok, Microsoft Ads, LinkedIn, and other platforms.
You’ll work directly under the mentorship of a seasoned digital marketing strategist with over 10 years of experience in e- commerce and SEA, gaining access to advanced playbooks while being trusted with full ownership of campaign execution, performance, and innovation.
Scope & Impact
At the intersection of creativity, analytics, and optimization, your contributions will drive:
- Driving ROI and revenue across multiple international markets.
- Implementing AI- driven campaign strategies and automation tools.
- Client satisfaction through data- backed insights and consistent performance growth.
What You’ll Need to Do
- Monitor daily campaign performance, identify trends, and continuously optimize based on conversion and ROI metrics.
- Research and test new advertising channels, AI tools, and creative concepts to sustain long- term performance gains.
- Stay up to date on digital privacy regulations, first- party data strategies, and evolving advertising technologies.
- Manage, optimize, and scale paid campaigns across Google Ads, Meta Ads, TikTok Ads, Microsoft Ads, LinkedIn, and other emerging platforms.
- Prepare weekly and monthly reports, analyze KPIs, and present actionable recommendations.
- Leverage AI- powered automation tools (Advantage+, Google’s AI- generated assets, TikTok Creative Automation, etc.) to improve campaign efficiency.
- Develop comprehensive digital media strategies: research audiences, allocate budgets, and design data- driven media mixes.
- Collaborate with cross- functional teams (creative, content, and data) to enhance ad performance and customer journey optimization.

- 5+ years in digital advertising and performance marketing, with measurable success in scaling campaigns.
- 3+ years hands- on managing campaigns on Google Ads, Meta Ads, and TikTok Ads, including new- generation AI tools (e.g., Advantage+, Smart Bidding).
- Strong analytical mindset; experienced with GA and data sync between ad platforms.
- Demonstrated ability to plan, test, and optimize large budgets across multiple markets.
- Excellent English communication skills, especially for reporting, client updates, and collaboration with team members.
- Self- driven, organized, and proactive- able to work independently while aligning with cross- border teams.
- Deep passion for advertising innovation, constantly tracking trends in AI automation, privacy- first strategies, and audience intelligence.

Financial Benefits
- Competitive salary with salary reviews twice a year.
Holidays & Leave Benefits
- Annual leave entitlement: 12 +2 days per year.
- All public holidays are regulated by Vietnamese labor law.
Health & Lifestyle Benefits
- Annual team building trips and company retreats.
- Premium health insurance package.
- Hobby clubs, free snacks, and coffee available at the office.
Personal Development
- Company- provided working equipment (personal laptop).
- Access to team retreats, hobby clubs, free snacks & coffee.
- English language courses sponsored by the company.
- Mentorship programs for career growth.
- Support for attending annual workshops and training programs.
Work Environment & Culture
- Young, dynamic, and non- micromanagement workplace culture.
- No dress code – comfort and individuality are encouraged.

Cập nhật gần nhất lúc: 2026-01-17 00:30:04