Senior Assistant Brand Manager (Foods)

Product Development – NPD Lead (~55%)

Collaborate with cross- functional teams (R&D, SCM, Sales, Finance, QA…) to deliver launches on time, within budget, and aligned with quality standards.
Partner with research agencies to uncover consumer insights, refine product concepts, and stay ahead of market trends.
Lead end- to- end new product development: from idea generation, concept validation, and R&D briefing to execution and launch.
Track post- launch performance and recommend adjustments or optimizations to maximize product success.

Brand Management (~30%)

Work closely with Sales and Trade teams to activate effective campaigns and drive brand growth.
Manage brand P&L and ensure marketing spend is on track and efficient.
Support the Brand Manager in rolling out the annual marketing plan across channels and touchpoints.
Conduct regular market visits to strengthen understanding of consumers and shopper behavior.
Take on other tasks as assigned by the Brand Manager.
Collaborate cross- functionally to resolve brand- related matters and ensure smooth execution.
Analyze market data (Nielsen, Kantar, etc.) to evaluate performance and identify actionable opportunities.

Internal Sales & Performance Analysis (~15%)

Create clear reports and dashboards to monitor trends, SKU contribution and promotional impact.
Consolidate and analyze internal sales data to assess product health and diagnose key growth drivers or gaps.
Align with Sales and Trade teams to support commercial strategies and deliver business targets.

Fluent in English.
Proven strength in brand management, consumer insight & strategic thinking.
At least 02 years of experience in ABM role within FMCG or Food categories, preferably with hands- on experience in New Product Development (NPD).
Strong passion for food – curious about product innovation, trends and constantly looking to deliver better taste and product experiences to consumers.
Ability to multi- task, take ownership and work independently in a fast- paced, dynamic environment.
Bachelor’s Degree in Marketing, BA or a related field.

Laptop, Chế độ bảo hiểm, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Phụ cấp thâm niên, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2026-01-19 23:35:02