Senior Content Creator (Video Ads & AI Workflows)

Senior Content Creator- Video Ads & AI Workflows
PATI Group · Ho Chi Minh City · Full- time · Onsite · 25- 45M VND + Uncapped Bonus + Equity
ABOUT PATI GROUP
PATI Group is a global e- commerce agency based in Ho Chi Minh City, operating DTC supplement brands across US, EU, and AU markets. We’re in hyper- growth mode (goal: 20x revenue in 12 months) and operate AI- First- AI isn’t a nice- to- have, it’s how we work every day.
WHAT YOU&039;LL DO

Read and act on creative performance data weekly: CTR, Hook Rate (>30%), Hold Rate (>50%), Thumbstop Ratio, CPA, ROAS.
Design and operate AI- integrated production workflows: brief → variants → test → data → optimize → scale. Target: 100+ variations/month.
Make kill/iterate/scale decisions based on data- not on “feels right.”
Build the Creative Playbook and train the team. Work directly with CEO + Performance Marketing Lead.
Own creative strategy and execution for a portfolio of DTC supplement brands in US/EU/AU markets.

MUST- HAVE REQUIREMENTS

AI Skills: You use AI daily (AI Video tools: Sora, Kling, Runway, ElevenLabs, HeyGen, ChatGPT, Claude, Midjourney, Runway, or equivalent) because you chose to- not because someone told you to. It’s a daily habit, not a side experiment.
Creative Direction: You can concept, script, select hooks, and understand why people stop scrolling. Portfolio required.
Growth Mindset: AI changes weekly. You stay ahead of the curve, not behind it.
Marketing Mindset: You distinguish “looks good” from “converts.” You read CTR, CPA, ROAS, Hook Rate and make decisions based on data, not gut feeling.
English: Strong enough for US/EU consumer insights, ad scripts, and copy review. No specific certificate required.

NICE- TO- HAVE

Team leadership: Mentored or led creative team.
Industry experience: Supplement, Beauty, Health & Wellness, or DTC E- commerce.
UGC & Direct Response: Experience producing UGC- style DR ads for Meta/TikTok.
Video production: Premiere Pro, After Effects, CapCut Pro, DaVinci Resolve.

COMPENSATION & BENEFITS
- Ownership Opportunity: Eligibility for Equity (ownership stake) upon becoming a Key Member.
- Premium Work Tools: Provided with a MacBook, Premium AI accounts (Claude Pro, ChatGPT Plus, etc.), VinFast car & Gym membership (subject to company policy).
- Unlimited Income: Competitive base salary based on capability (starting from 20,000,000 VND) + Annual Performance Bonus (based on % of revenue growth you generate). You have the right to value yourself and negotiate with us.
- Comprehensive Benefits: Social Insurance, Bao Viet Health Insurance (Green Card), bi- annual company trips, and full holiday/birthday bonuses.
HIRING PROCESS
4 steps, 7- 10 business days: CV + Portfolio → Technical Challenge (2- 3h) → Interview (Technical + Culture Fit) → Founder’s Table (CEO).
WORKING CONDITIONS
→ Monday- Friday: 8:30 AM- 5:30 PM (1- hour lunch break).
→ Location: PATI Group Office, Ho Chi Minh City. Full- time, onsite.
PATI CULTURE
Saturday mornings (6:30- 9:00 AM): team run + weekly reflection. Mind, body, and momentum aligned.

perform bonus financial benefits, yearly bonus financial benefits, career growth, work station, professional development, thr financial benefits

Cập nhật gần nhất lúc: 2026-03-31 07:30:03