Senior Content Marketing

The Senior Content Creator is responsible for developing, managing, and elevating TAS’s communication content across multiple platforms, ensuring brand consistency and supporting the school’s marketing, admissions, PR, and event activities.
Scope of work includes, but is not limited to:
Strategic Content Development
● Produce content for marketing campaigns, admissions materials, PR activities, and corporate partnerships.
● Develop content aligned with TAS brand voice — professional, inspiring, and student- centered.
● Plan monthly/quarterly content calendars for Facebook, Instagram, TikTok, LinkedIn, YouTube, and the Website.
Multi- platform Content Production
● Work with the media team to produce social videos, event documentaries, and advertising content.
● Collaborate with the design team to develop visual content, key visuals, and communication materials.
● Write PR articles, long- form content, SEO articles, and press releases.
● Create event- related content (MC scripts, speeches, recap posts, internal emails).
Channel Management & Performance Optimization
● Ensure all content is consistent, meets deadlines, and fulfills KPI requirements.
● Manage assigned content across fan pages and the school website.
● Monitor performance metrics (reach, engagement, lead quality) and propose improvement initiatives.
Internal Communications & Event Support
● Support internal communications: newsletters, announcements, parent letters.
● Participate directly in school events (Open Day, festivals, academic competitions, sports events) to create realtime content

Cập nhật gần nhất lúc: 2025-12-12 09:10:03