Senior Creative Planner (BTL/Events/Activation)

JOB RESPONSIBILITY:
Briefing:

Provide essential information on product insights, target audiences, and strategic direction to ensure creative alignment.
Summarize formal client briefs, analyze key requirements, and translate them into clear, inspiring internal briefs for the creative team.
Join client briefing sessions together with the Account Team.
Brainstorming & Strategy Development:
Develop a deep understanding of clients’ businesses and markets to deliver well- informed strategic recommendations.
Participate in and facilitate brainstorming sessions, contributing ideas and guiding discussions.
Propose innovative ideas, campaign strategies, and brand solutions that address client objectives effectively.
Conduct comprehensive research and data analysis — including industry trends, consumer insights, and competitive landscape.

Proposal Development:

Handle other planning- related tasks as required by the project.
Translate brainstorming outcomes into logical, structured campaign proposals.
Build and refine planning timelines until client directions are finalized.
Ensure proposal quality, format, and messaging meet agency standards.
Create and present marketing and event campaign proposals during client pitches.
Highlight strategy, key concepts, and big ideas in all proposals.
Develop internal briefs and work plans for cross- functional teams, ensuring deadlines and deliverables are met.

Team Leadership & Project Support:

Coordinate with HR to recruit and onboard new planning team members.
Supervise and mentor junior planners, ensuring performance quality and professional development.
Oversee the creation of event and activation content, including scripts, storylines, and presentation materials when needed.
Collaborate with management to build team structures that match workload and KPI targets.

JOB REQUIREMENT:
Education:

Bachelor’s Degree in Marketing, Communications, PR, or related field.

Experience:

At least 3 years of experience with same full- time position (or equivalent role) in an event or creative agency.

Skills & Knowledge:

Proficient in Microsoft Office (PowerPoint, Word, Excel, Outlook).
Strong teamwork, time management, and problem- solving abilities.
Excellent communication and presentation skills in both Vietnamese and English.
Creative mindset with a deep understanding of marketing and brand communication.
Able to work under pressure, adapt to fast- changing timelines, and work overtime or weekends when required.
Strong research and analytical skills with the ability to turn insights into strategy.

Personality:

Ready to work for long hours and even OT, under tight deadlines and must be able to handle pressure well.
Aesthetic, adaptable, tenacious, systematic, innovative, and insightful

BENEFITS:

Performance Review once a year
12 Annual Leave
Special occasion bonus (Birthday, Holiday, Tet,…)
Social Insurance + Premium Healthcare (PVI) + Annual Health Check- up
Competitive salary + 13th Salary + Business bonus
Dynamic, creative and professional working environment

WORK HOUR & LOCATION:

Location: 11 Huynh Tinh Cua, Xuan Hoa Ward, HCMC
Working Hour: Monday – Friday | 9:00 – 18:00

Cập nhật gần nhất lúc: 2026-07-06 20:00:04