Senior Digital Marketing & Automation Lead

• Stay updated with the latest digital marketing trends, platform changes, and contribute to the continuous improvement of processes and strategies, including mentoring junior team members.
• Develop, execute, and manage comprehensive digital marketing and automation campaigns across various platforms (e.g., Google Ads, Facebook Ads, Zalo Ads, Tiktok Ads), including strategic budget allocation and advanced split testing.
• Drive continuous website performance optimization through in- depth data analysis (e.g., Google Analytics, Facebook Analytics, CRM reports), A/B testing, and API support to maximize lead generation and sales conversion.
• Proactively identify and capitalize on growth opportunities within the customer journey, transforming analytical and competitive findings into effective marketing automation strategies.
• Lead the implementation, deployment, and ongoing management of the Customer Database Platform (CDP), serving as the primary point of contact and ensuring efficient cross- functional communication.
• Collaborate closely with internal teams (Content, Design, Sales) and external agencies to ensure campaign consistency, resolve technical issues, and streamline advertising activities.
• Conduct thorough analysis of campaign performance and competitor activities, providing actionable insights and recommendations for website optimization and overall business growth.

Dynamic, supportive, and compliance- driven work culture.
Well- prepared for new staff
Full statutory insurance plus private health insurance.
Professional training & development opportunities.
Competitive compensation with 13th month bonus.Annual leave: 18 days/year.
Education allowance for family members.

Cập nhật gần nhất lúc: 2026-01-24 08:10:02