Senior Digital Marketing Specialist

Responsibilities:
Website Management & Development

Develop and execute website growth strategies to enhance user experience (UX/UI) and conversion performance.
Implement and optimize SEO strategies to increase organic traffic and search rankings.
Manage and maintain the company’s main distributor website and brand websites, ensuring stability, security, and optimal performance.

Content Management & Website Updates

Regularly update and optimize website content, including product pages, news, and promotional materials to ensure freshness and accuracy.
Collaborate with Content and Design teams to produce engaging and brand- aligned website content.

Digital Marketing Campaign Management

Continuously monitor and adjust campaign strategies across channels for maximum efficiency and performance.
Manage advertising budgets and optimize key metrics such as ROAS, CPA, and CPL.
Plan, execute, and optimize multi- channel digital campaigns across SEO, SEM, Google Ads, Facebook Ads, TikTok Ads, and Marketing Automation (Email, Zalo Mini App, etc.).
Drive both branding and performance marketing initiatives to increase traffic, leads, and conversions.

Data Analysis & Performance Reporting

Provide data- driven insights and strategic recommendations based on customer behavior and market trends.
Prepare regular KPI reports on traffic, engagement, conversion rate, and ROI.
Track and analyze performance data from tools such as Google Analytics, Facebook Business Manager, CRM systems, and marketing automation platforms.

Requirements

Hands- on experience with advertising platforms: Google Ads, Facebook Ads, TikTok Ads, Zalo Ads, LinkedIn Ads, etc.
Good command of English is a plus.
Proven experience in budget management and performance optimization (CAC, LTV, ROAS, ROI).
Strong understanding of SEO, SEM, Social Media, CRM, Email Marketing, and Marketing Automation.
Proficient in analytics tools such as Google Analytics, Google Tag Manager, Data Studio, Facebook Business Manager.
Minimum of 3 years of experience in Digital Marketing, Performance Marketing, or Growth Marketing.

Benefits

Dynamic and professional working environment with access to leading audio brands (Alphaworks, JBL, Harman/Kardon, AKG, etc.)
Discount up to 50% Company products
13th month bonus
Company trip annually
Company events: Company Trip, Christmas Party, Year- End Party, etc
12 days of annual leave
Annual health check- up
Annual salary review
Bonus: Public holidays, Tet, Mid- Autumn Festival, Birthday, 13th- month salary, etc
Company- provided laptop
Salary: negotiation
Annual health check

Address:
- Sarica Building- Sala, D9 Street, An Khanh Ward, HCMC
- 5- 7 D52 Street, Bay Hien Ward, HCMC
Time: Monday- Friday 9 AM- 6 PM

sales commission financial benefits, flexible work hours, vacation and leaves, dental care insurance and health

Cập nhật gần nhất lúc: 2026-03-30 18:25:03