Senior Director of Marketing

Position Summary
The Senior Director of Marketing is a strategic leader responsible for directing the Marketing & Communications department to build and protect The Grand Ho Tram brand, create and execute integrated marketing campaigns across print and digital channels, and deliver measurable business results. This role leads brand communications, campaign planning and execution, content and creative production, and cross- functional stakeholder engagement. The Senior Director partners closely with senior leadership and external agencies to align marketing strategy with company vision, ensure consistent messaging, and drive awareness, demand and reputation for Ho Tram Project Company LTD.
Responsibilities
• Monitor monthly results and performance of hotels. Explain variations to their analytics.
• Lead the Marketing & Communications team; recruit, mentor and develop talent.
• Oversee brand governance, messaging consistency and content standards across touchpoints.
• Oversee planning, production and execution of multi- channel campaigns (digital, social, PR, print, events).
• Create and ensure that company SOPs and property LSOPs are in place and adhered to.
• Submit marketing activities reports on a monthly basis.
• Define KPIs, track campaign performance, optimize based on data, and report results to senior leadership.
• Proficient in Budget Controls / Finance processes
• Maintain strong relationships in the industry, both hospitality and non- hospitality (associations, business chambers, media, press etc)
• Set marketing strategy, brand positioning and integrated campaign roadmaps aligned with company objectives.
• Maintain compliance with company policies, regulatory requirements and budget controls.
• Track and share information regarding new business trends.
• Coordinate cross- functional initiatives with sales, operations, and leadership to drive demand and conversion.
• Manage external agencies, vendors and creative partners; ensure quality, timelines and budgets.
• Create and plan annual marketing budgets.

Healthcare for employee and dependents

Cập nhật gần nhất lúc: 2026-03-31 00:45:02