Senior Marketing Executive

This role oversees social media, advertising, promotions, events, customer relationship strategies, and partnerships with freelancers and agencies.
Brand Strategy & Planning
• Lead the marketing calendar, campaigns, and performance reporting while managing the monthly budget.
• Develop and execute monthly and quarterly marketing plans & recaps to drive brand awareness, engagement, and growth, and report to direct Manager.
• Define clear marketing strategies, messaging, content pillars, objectives, and KPIs for the brand.
Content, Social Media & Advertising
• Develop digital campaigns and coordinate closely with our Ads Specialist for optimized paid advertising.
• Work with our in- house designer and freelance photographers/videographers/other to produce engaging visuals, videos and content.
• Manage and create content across social media platforms (Facebook, Instagram, TikTok, LinkedIn) in alignment with brand identity.
Partnerships & Customer Engagement
• Implement customer relationship strategies to enhance loyalty, satisfaction, and retention.
• Build and maintain partnerships with agencies, freelancers, brands, and collaborators.
Data & Performance Tracking
• Adjust marketing strategies to optimize performance and ensure continuous improvement.
• Analyze campaign metrics, social media analytics, and customer insights.
Activations, Events & Promotions
• Continuously propose fresh, creative marketing ideas aligned with trends and our target audience.
• Plan and coordinate in- house and external events, workshops, collaborations, and seasonal activations.
• Create promotional strategies, loyalty initiatives, and customer- engagement activities.

• Excellent communication, time- management, and organizational skills.
• Fluency in both English and Vietnamese (spoken and written).
• Strong understanding of the F&B market- especially current trends and competitors.
• Experience marketing to a young, urban audience (approx. 25- 40 years old).
• Creative thinker with a strategic and analytical mindset.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Strong grasp of social media, digital marketing, and content creation.

Laptop, Chế độ bảo hiểm, Phụ cấp, Chế độ thưởng, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-11-26 22:55:02