Senior Marketing Executive – IT Outsourcing Lead Gen & Branding

About the Role
lead generation, brand awareness, and customer engagement. This role requires a data- driven marketer who is handson, strategic, and capable of executing campaigns end- to- end across digital channels.
The Senior Marketing Executive at iTechwx plays a key role in driving our marketing performance, with a strong focus on
You will:
Lead Generation (Primary Priority)
• Plan, execute, and optimize lead- generation campaigns across digital platforms (LinkedIn, Meta, Google, Email, SEO,
).
• Track, analyze, and report on lead performance; propose ongoing improvement strategies.
• Develop content and assets that improve conversion (landing pages, ads, gated content, nurture email sequences).
• Collaborate closely with Sales/BD to ensure lead quality aligns with target profiles.
• Build and manage marketing funnels to acquire qualified leads for key business units.
Brand Awareness & Customer Engagement
• Coordinate PR activities, media outreach, and brand campaigns.
• Manage and grow social media channels with creative, engaging content.
• Strengthen iTechwx brand visibility across digital platforms.
• Support internal communications and employer- branding initiatives when needed.
• Monitor market trends and competitors to refine messaging and positioning.
Campaign Management & Execution
• Manage end- to- end campaign calendars, ensuring timely delivery of all marketing assets.
• Partner with design and content teams to develop high- quality materials.
• Build integrated marketing plans that connect paid, owned, and earned channels.
Data & Performance Analysis
• Ensure data accuracy and compliance with internal processes
• Provide insights to optimize ROI across all marketing initiatives.
• Monitor campaign KPIs and marketing dashboards weekly and monthly.

• Bachelor’s degree in Marketing, Communications, Business, or related fields.
• 5+ years of experience in digital marketing, growth marketing, or performance marketing roles in IT industry
• Proven track record in lead generation and campaign optimization.
• Strong understanding of digital channels (SEO/SEM, social media ads, performance analytics).
• Experience working with CRM, marketing automation, or analytics tools is an advantage.
• Self- driven, detail- oriented, with the ability to manage multiple projects simultaneously.
• Excellent communication and content- writing skills.

• Competitive salary
• 90% contribution of the gross salary to social insurance
• Full working equipment will be provided Annual Health Checkup
• Activities: Birthday party, Employee engagement activities.
• 20 days leave (12 days of annual leave and 8 days of sick leave)
• Salary at 100% during the probationary period

Cập nhật gần nhất lúc: 2025-11-27 12:55:03