Senior Retail Marketing Executive (Hồ Chí Minh)

In- Store Marketing Execution
• Manage in- store POSM, and display materials to ensure consistency and effective execution.
• Execute in- store marketing activities across the store network in line with brand and commercial calendars.
• Coordinate installation, replacement, and removal of in- store materials according to approved timelines.
Store Communication & Coordination
• Follow up with stores to ensure proper execution and timely feedback.
• Act as the key contact point between Marketing and Store Operations for in- store marketing activities.
• Prepare and send clear in- store communication (guidelines, announcements, execution instructions) to stores.
Vendor & Production Management
• Work with external vendors on production, printing, logistics, and installation of in- store materials.
• Manage vendor timelines, delivery schedules, to ensure deliverables meet requirements.
Marketing Program Information & Customer Service Coordination
• Provide timely updates to Call Center on any changes related to program details, timelines, or store execution.
• Act as the key contact point for Customer Service / Call Center to ensure accurate and consistent program communication to customers.
• Manage and maintain up- to- date information on marketing programs, promotions, mechanics, and in- store activities.
• Collect customer feedback and issues from Call Center and coordinate with relevant teams for clarification or resolution when needed.
Paperwork & Process Management
• Ensure all documentation complies with internal procedures and approval flows.
• Maintain proper records for budgeting, tracking, and audit purposes.
• Prepare and manage marketing paperwork including purchase requests, contracts, invoices, and payment follow- ups.
Campaign & Performance Support
• Collect store feedback and execution reports to evaluate campaign effectiveness.
• Support major campaigns and seasonal activities with effective in- store execution.

Experience & Skills
• Good coordination and communication skills with multiple stakeholders.
• Experience managing POSM, vendors, and production processes.
• Minimum 2- 3 years of experience in in- store marketing, trade marketing, or retail marketing.
• Ability to manage multiple projects and tight timelines.
Personal Attributes
• Detail- oriented, hands- on, and execution- focused.
• Able to work well under pressure, especially during campaign periods.
• Strong sense of ownership and responsibility.
• Practical mindset with strong problem- solving skills.
Education
• Background in Retail, Trade Marketing, or Merchandising is an advantage.
• College/Bachelor’s degree in Marketing, Business, Communications, or a related field.
Nice to Have
• Familiar with store operations and on- ground execution challenges.
• Experience working in retail chains or multi- store environments.
• Ability to balance brand guidelines with practical store realities.

Full participation in statutory insurance schemes
Salary will be discussed in more detail during the interview.
Opportunities to attend internal and external training programs.
Bonuses on holidays, Lunar New Year, birthdays, weddings, etc.

Cập nhật gần nhất lúc: 2026-02-12 09:30:05