Shopper Insight Executive

Overall
• Responsibility for Retailer & Shopper insight knowledge by Channel by Category
• Responsible for permanent Display programs and tools implementation plan by category
Key Accountabilities
• Provide report, analysis of category performance by channel based on Internal data- DMS/ Oracle and External Data- Nielsen
• Provide input into category planning to be executed at the designated channel in terms of budget, timing, allocation, mechanics to ensure the feasibility and effectiveness of these initiatives
• Analyze & provide Retailer & Shopper insight to Category by channel to sharpen Trade plan
• Manage effectively budget in each program• Create & manage permanent project of CAT to communicate full year ITM (exp: Back to school, Products display, Changeable frame…)
• Work with sales team as well as third party to implement the initiatives (display) in the respective channel
• Track & monitor the category activities to ensure operation smoothly
• Work with sales team as well as third party to implement the initiatives (activation, sampling) in the respective channel
- Other tasks as assigned by Line Manager

Cập nhật gần nhất lúc: 2025-12-21 18:35:02